Posts

Showing posts from May, 2017

Improving Site Performance in the SERP

How to use Organic Keywords Effectively Major search engines such as Google and Yahoo uses a number of factors to determine web pages that appear in the search engine results page (SERP), and organic keywords are one of the major things they use: A good ranking in the SERP begins and does not end with organic keyword research. How you use the keywords in your web pages, titles, URLs, snippets, and links; which is also referred as keyword positioning, is of a very big importance for your website's ranking in the search results. For a good SERP results with keyword placement; you will have to use your main keywords on your web pages in a very careful manner to ensure that you don't overuse them. Keyword stuffing can lead to your website being marked as a spam by the search engines, and will not show among the top sites in the search results. Moreover, you need to use the keywords in the page titles and subtitles where necessary and make some few links to increase your web page

SEO Audit: Content Audit

SEO Content Audit A content audit is one of the areas of SEO audit process to boost a website's google ranking in the search engines results page (SERP). Content audit, also known as on-page auditing, is one of the widest areas of search engine optimization audit since it involves an audit of important sections of all web pages in a website including URL analysis, main navigation, main page content, footer navigation, breadcrumbs, consistent content production, HTML Sitemaps, among others. Since content audit involves a page-by-page analysis, the cost increases with the number of pages to be audited: However, if you are dealing with a huge website that has numerous web pages, it may be necessary to audit the following important areas of web pages to save on time. 1.) Main Page URL A content audit of web pages begins with the main page URLs. There are a number of tools specifically designed to check for any broken URL, which may hinder your site's visitors from