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Precisely; testing is your best friend during any SEO strategy; whether organic SEO or Pay Per Click (PPC). To be specific, PPC optimization will never work for you without continuous testing of different elements of different ad versions against one another. The most common and the most easy to use form of testing is A/B testing; which is testing one ad version against another: It's all about testing two or more ads version against one control ad at the same time. A/B testing or split testing may be time consuming; however, marketers who use this PPC ad performance testing technique always get better results in the long run. For your PPC ad performance testing to be successful; firstly, you need to understand what you want to test and what you want to achieve with the testing: Depending on the goal of your PPC, whether to increase traffic, or to increase conversions, or just to tweak the overall look of your ads; target different elements of your PPC ads while taking consi...

Pay per click (PPC) is the most effective way to get target more potential customers and qualified traffic that converts; however, a PPC ads can be so costly when your PPC bid management strategy is not effective. On the other hand; to set up a cost effective PPC campaigns, you need to determine PPC keyword value and cost of each keyword you need to bid on first. To successfully manage your PPC campaigns cost; there are a number of PPC keyword bidding elements that you need to keep monitoring, testing, analyzing, removing, replacing, and so on till you find the perfect combination that will work for you. In short; PPC keyword testing is the key to succeed in online advertising. AdComparator is one of the best automated PPC keyword testing tools; which simultaneously test a number of different aspects of online advertisements such as best performing headline, best performing sub-headline, best performing offer, best performing price point, best performing layout, best performin...

Firstly; before we figure out how you can estimate PPC keyword cost and value; you need to decide whether PPC bid-management automation is for you; or PPC manual bid management is the best. Secodly; if you need a cost effective budget for your PPC campaigns; you need a list of only relevant keywords to bid on; period. Use one of these great longtail keyword suggestion tools to find a list of most relevant keywords for your PPC advertisements, which will attract only potential buyers to click through your ads and probably take an action depending on your PPC landing pages design . Most of these keyword suggestion tools provided in the link above; for example Google AdWords , will give you sufficient report such as search volumes and other ad budget requirements for each keyword that you need for your PPC keyword budget estimation such as: Total Monthly Clicks / Total Daily Click Estimated Avarage CPC / Cost Per Keyword Avarage Conversion Rate Estimating PPC Keyword Cost, ...

Pay per click (PPC) campaigns are becoming more competitive and more expensive as marketers are widely utilizing internet for marketing their products and services. As such; before setting up your PPC campaigns or bidding on any keyword; ensure that you know cost and value of each keyword you want to bid on. On the other hand; to cope with this stiff competition; you need to monitor and manage your PPC keywords very closely. Bid management is the method by which you control the amount you spend on your PPC keywords. Ideally; there are two methods for bid management: Manual bid management and automated bid management: Manual bid management is a bid management that you conduct on your own without the help of any software. In most cases; manual bid management is sometimes very complicated and time consuming: You need to keep track of what your competitor is doing, track your conversions, test and closely monitor the performance of existing and new keywords, watch all your PPC campa...