Designing Converting PPC ad Landing Pages: Why Your PPC Campaign Isn't Converting
Precisely; a successful pay per click (PPC) campaign begins with a well-designed PPC goals to achieve, right PPC keywords and Keyword placement, effective PPC ad description (ad copy) and finally a well-designed PPC landing pages . If your PPC ad campaign is not working like you expect it work; you may have freaked out on one of the PPC ad elements mentioned above. Probably; you,ve taken your time and designed PPC ads that every advertiser is dieing for: Right keywords, perfect ad copy, and impressive amount of traffic referral; but poor conversion rate. Ideally; you may set-up a cool PPC ad that has a potential to work just fine; however, without a perfect matching landing pages for your PPC ads, you may be leaving hell lots of money on the table and instead pay huge cost for your PPC budget. Here is the little known secret: A poorly designed PPC ad landing page will send off potential buyers back to search engine results page even if your landing page includes everything that ...