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Keywords are among the top ranking factors that all major search engines such as Google, Yahoo, and Bing use to weigh relevancy of web-pages before showing search results that relate to the search term (query) internet users use to find information, product, or services online: On the other hand; keywords are the most important part of on-page search engine optimization , and every website owner should ensure effective keyword research before embarking on content creation and keyword marketing. Keyword research has a number of advantages to a website: Without the right keywords, a website will not achieve the best ranking positions on search engine results pages (SERPs) of the major search engines. Moreover, when a website doesn't show up in higher positions of SERPs, search engine users will not be able to see it and as a result this will compromise a website's traffic which is necessary for a higher goal conversion rate. The more specific niche keywords (lon...

How to Plan and Execute a Successful Search Engine Optimization for an Existing Site Search engine optimization can be so overwhelming without a proper SEO strategy to follow; especially if the website to optimize for search engines was not built with SEO in mind. Building a website with SEO in mind from scratch will always ensure that a site performance in the search engine results pages (SERPs) of all the major search engines such as Google, Yahoo, and Bing is high with very little SEO updates.  As such; if you are just planning to build your site from scratch, ensure that you review all the necessary SEO strategies that you need to follow in order to build an SEO friendly site from the beginning to the end; which will always guarantee impressive ranks, web-traffic, and goal conversion rate. Moreover; SEO maintenance cost of a site built with SEO in mind is always very low as compared to the one built without any SEO strategy from the beginning. However; if your website i...

Does my Website Need SEO? Before answering this question; may be you need to understand first what SEO really is. Coming back to your question whether you need SEO or not; my answers will vary: If your web-pages are always topping the list of returned pages in search engine results pages (SERPs) of all the major search engines such as Google, Yahoo, and Bing; and the traffic to your website is extremely huge; and the goal conversion rate of your site is impressive; then probably your website don't SEO: If these are not true about your site; then you really need SEO.  Search engine optimization has a number of benefits to small business owners who own websites to market their products, services, or brands. SEO is also one of the modern digital marketing techniques businesses are using to target potential consumers who are searching for information, products, services, and brands through search engines such as Google using different technology platforms; and convert them into sa...

Organic SEO: What it is How to Achieve it Search engine optimization can be divided into two major techniques: Organic SEO or non fee-based search engine marketing; and plain SEO which is a combination of organic SEO and fee-based search engine marketing techniques such as keyword marketing or paid searches. Before explaining too much; it's important to note that organic SEO alone cannot work effectively in the modern internet world where competition is overwhelming. By all means; try to practice plain SEO or advanced SEO techniques where both organic and paid ranking is a necessity. Combining organic SEO and Pay Par Click or keyword advertising is effective and will yield better results than when you use only organic SEO.   SEOs will define organic SEO differently depending on what SEO technique or brand they are promoting: Some will confine organic SEO to be the process of optimizing a web-page's content; others will say it is all about link building. However, organ...

What is Search Engine Optimization (SEO) ? Before going into deeper aspects of search engine optimization (SEO); it can be defined as the process of improving performance of a website or a web-page, by optimizing various elements of a site (on-page and off-page) to achieve the highest possible ranking in search engine results pages (SERPs) of the major search engines such as Google, Yahoo, and Bing, among others. Moreover; achieving the highest rank in the SERPs of these search engines is not enough for one to achieve their website marketing goals, which may be to generate more web-traffic, to increase sales, to get visitors download a given product, to get subscribers, etc etc; and one will only achieve all these goals when they can convince searchers to click-through to their site by making good use of keywords in the descriptions and titles to give searcher more reasons why they should visit your site and execute the expected action.    At this point; SEO can be so...