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Monday, 10 July 2017

How To Resolve Page Not Found Error While Updating/Editing WordPress Page/Post

How To Fix Page Not Found When Updating WordPress Page



WordPress comes with a number of inbuilt security features that are useful in providing security to your website as a whole while online. One of the security features is called ModSecurity, which you can find when logged in your C-Panel.

ModSecurity provides an extra layer of protection to all your domains under a given C-Panel account. By default, ModSecurity feature is Enabled in your C-Panel settings. When enabled, this security module will make it difficult to update or save changes after editing text or uploading images to your WordPress page or post page.

To resolve the 'Page Not Found' error message while updating your WordPress page or post page; you will have to TEMPORARILY disable the ModSecuity feature to troubleshoot the update error message.

When you are done updating your WordPress page or post page successfully, this important security module feature should be enabled again for extra protection for your domains.

How to Disable/Enable ModSecurity Feature in The C-Panel 

1. Log in to your C-Panel
2. Scroll down to Security section
3. Click on ModSecurity
4. In the ModSecurity window under Configure All Domains, click on Disable button, then Disable All.

After you have disabled the ModSecurity, go to your WordPress website and refresh the page/post page that you were editing, edit the page and update it: The update should be successful this time.

If the update is not successful, you will have to wait for a few minutes and then try again later as the security module may have not fully updated the changes you made in the C-Panel.

After you have successfully updated your WordPress page or post page, go back to your C-Panel on ModSecuity window and click Enable to enable ModSecurity feature for all your domains.

If this was helpful, please share out!











Thursday, 11 May 2017

Improving Site Performance in the SERP

How to use Organic Keywords Effectively
Major search engines such as Google and Yahoo uses a number of factors to determine web pages that appear in the search engine results page (SERP), and organic keywords are one of the major things they use: A good ranking in the SERP begins and does not end with organic keyword research. How you use the keywords in your web pages, titles, URLs, snippets, and links; which is also referred as keyword positioning, is of a very big importance for your website's ranking in the search results.

For a good SERP results with keyword placement; you will have to use your main keywords on your web pages in a very careful manner to ensure that you don't overuse them. Keyword stuffing can lead to your website being marked as a spam by the search engines, and will not show among the top sites in the search results. Moreover, you need to use the keywords in the page titles and subtitles where necessary and make some few links to increase your web page's authority, which is also among the things search engines consider when showing web pages in the search results.

Finally, include some of the organic keywords in your URLs and also in the snippets that will show alongside your page's URL in the SERP; and as ALT tag on images which in most cases shows in the SERP and may increase clicks on your page.

How to Get SERP Reports and Actionable steps to Improve Website Traffic.
When internet users search for products or services through the search engines; web pages are ranked from top to bottom depending on the quality score that includes; page authority, inbound links, effective use organic keywords, site structure, and much more. You can use specific SERP analysis tool to collect all these data from top pages that are ranking high for similar keywords that you are targeting and see where you can make necessary changes to overcome your competitors.

To improve your site's traffic, you will have to improve its visibility in the SERP. You can visit all the top ranking pages in the search engines one by one; as this will enable you to find out what they are doing differently and what they are not doing so that you can make an informed changes on your web page that you need to rank high past your competitors: If you find that they are doing a lot of links from outside quality web pages than you are doing, start finding relevant high quality web pages and link to those pages; you can use a good link finder tool that will get you quality web pages that are not spam to link to.

On the other hand, if the keywords they use are more organic than yours, find a better keyword tool and start doing a thorough long-tail keywords research; which will improve your ranking in the search result, and consequently, your site's traffic will significantly increase. The secret is to find long tail keywords that have high search volume but with a small competition.

Click Through Rate (CTR) of Page 1 in the SERP
CTR is the number of clicks a link to your site or advertisement gets in the SERP after a given period of time; CTR is calculated by dividing the number of clicks by the number of times the advert or link shows in the SERP (Impression). When your site or advertisement shows up high in the SERP; you will definitely get a high CTR.

The higher a web page ranks in the SERP, the higher CTR will be: As such, Page number 1 in the SERP will always enjoy the highest number of clicks. To get more clicks for your ads even if your page doesn't rank high in the search results, you will need to optimize your advertisement with quality keywords that will attract potential buyers. You can also include offer or discount with the advertisement, as ads with prices, offers, and discounts always tend to get more CTRs.


Benefits of Tracking SERP for your Business
Tracking and analyzing SERP is one of the most effective ways to overcome competition in your niche. When you keep track of the SERP all the time, you will know how your website, in general, is doing as compared to the sites of your competitors. This way, you will also know exact changes that you need to make on your web pages to increase your web ranking and hence traffic and CTR. You need to be ahead of your competitors all the time, and you can only achieve this when you keep tracking your site's performance in the search engine results page.

Finally, keyword positioning is a vital search engine optimization strategy; and any internet marketer should know how to do it properly. When done the right way, keyword positioning will significantly increase your site traffic by increasing its click through rate. Sites with high click through rates will always have high leads and conversion rate since most clicks are always from potential buyers.

SEO Audit: Content Audit

SEO Content Audit
A content audit is one of the areas of SEO audit process to boost a website's google ranking in the search engines results page (SERP). Content audit, also known as on-page auditing, is one of the widest areas of search engine optimization audit since it involves an audit of important sections of all web pages in a website including URL analysis, main navigation, main page content, footer navigation, breadcrumbs, consistent content production, HTML Sitemaps, among others. Since content audit involves a page-by-page analysis, the cost increases with the number of pages to be audited: However, if you are dealing with a huge website that has numerous web pages, it may be necessary to audit the following important areas of web pages to save on time.

1.) Main Page URL
A content audit of web pages begins with the main page URLs. There are a number of tools specifically designed to check for any broken URL, which may hinder your site's visitors from accessing some of your web pages. On the other hand, ensure that every page's URL has relevant keywords that relate to the content, products, or services offered on the page. Most of the URL checkers will give you options to correct every broken link and even change the keywords that need some changes.
2.) Main Page Content
Main page content is one of the major areas of content audit. If you are dealing with a number of pages with your audit, it is advisable to identify and start your audit with web pages that have massive traffic. The main page content audit should focus on main relevant keywords that every page should have. Ensure that every page has the correct longtail keywords for its industry and the target audience. Moreover, ensure that every page has the correct keyword density to avoid keyword stuffing that may lead to search engines penalties, also, ensure that enough keyword variations are used all over the page.
Finally, since search engines like web pages with sufficient content, see that all pages have enough content from texts, video, to pictures to make them media-rich and attractive to the search engines and humans. Also, ensure that there is a strategic plan for consistent content production to keep competition at bay and outrank common competitors in the website's niche.
3.) Page Title
Page titles are another important content audit area. Ensure that all pages have titles and subtitles. Moreover, all titles must have relevant keywords on them for maximum optimization to the search engine robots. It is also very important to ensure that all the titles have the optimum length of between 30 and 55 characters long, which is very important for search engine crawling.
4.) Meta Description
Meta descriptions are very important for both search engines and human: Web pages with meta description tend to rank high in the SERP due to a high click-through-rate they get from the search engine users: The more precise and keyword-focused a meta description of a web page is, the more search engine users will be engaged and the more they will click the link. As such, ensure that all pages have a meta description and all the relevant longtail keywords are used to attract both the search robots and users.
5.) Alt tags
Search engine crawlers use images and all relevant keywords associated with the images to return web pages on the SERP. Consequently, it is necessary to make good use of alt tags on all images of every web page by tagging longtail keywords for a high ranking position on the SERP, and more click-through-rates from users.
6.) Internal Linking
A Content audit involves extensive checkups on linking structure of all web pages within a website. Ensure that linking texts include main and relevant keywords that are associated with every page. Moreover, ensure that all the links are not broken and lead to the right web page so that users can get the right information they need. A strong internal architecture is very important for search ranking and this should be among the audit areas to take seriously for web pages to rank higher.
7.) Spelling and Grammar
Spelling, grammar, and typos are major issues of users experience: The more user-friendly a web page is, the more the web page will be search-engine-friendly and will rank high in the SERPs. Ideally, there are a number of proofreading applications that can be used to correct all the spelling, grammar, and typos errors on all web pages for a good user experience and search results.
8.) Unique Contents
Duplicate contents are among the major culprits when it comes to ranking in the SERP: Original and unique contents that don't appear anywhere on the internet tend to get high ranks in the search results of the major search engines. As such, during a content audit, ensure that all the pages have unique contents that do not appear on any web page online.
9.) Outbound Links Audit
Outbound links are links that lead a site's visitors to external web pages for more relevant information that they need online. A poor outbound linking is very detrimental to search ranking: Consequently, ensure that all outbounds links are working properly and no single link is broken for a good user experience and good ranking on the SERPs of all the search engines.
10.) Call to Actions
Call to actions are the main influencers of a website's conversion rate. The more call to actions used on a web page, the more conversion rate a website will achieve since users will know what is expected of them once they are on a web page. During the content audit, ensure that every call to action is working properly and add a relevant call to action on all web pages for a higher conversion rate.

Conclusion
A Content audit is the most important area of SEO audit as a whole since it maximizes user experience, which is one of the most important signal that search engines consider before returning relevant web pages on the SERP. While performing your audit, ensure that most important areas of every web page such as the URL, outbound and inbound links, titles, subtitles, meta descriptions, and alt tags are audited and necessary changes and updates are made for a good user experience and a more search engine friendly web pages.

Monday, 8 December 2014

AdComparator A/B Testing Tool: PPC Performance Testing for Higher Conversions

Precisely; testing is your best friend during any SEO strategy; whether organic SEO or Pay Per Click (PPC). To be specific, PPC optimization will never work for you without continuous testing of different elements of different ad versions against one another.

The most common and the most easy to use form of testing is A/B testing; which is testing one ad version against another: It's all about testing two or more ads version against one control ad at the same time. A/B testing or split testing may be time consuming; however, marketers who use this PPC ad performance testing technique always get better results in the long run.

For your PPC ad performance testing to be successful; firstly, you need to understand what you want to test and what you want to achieve with the testing: Depending on the goal of your PPC, whether to increase traffic, or to increase conversions, or just to tweak the overall look of your ads; target different elements of your PPC ads while taking consideration of your PPC goal.

After knowing what you are trying to accomplish with your PPC campaigns; start your testing with single ad version that acts as your baseline for testing against several other ads. You can do this by first creating at least one PPC ad and then allow it to perform long enough to allow you to collect some data against which you will compare future ad designs.

Most of the PPC programs such as Bing Ads and Google AdWords will take you through the process of creating your first ad copy: They provide features within their programs that will enable you to change and compare different elements of different ads at the same time, in order to establish which element of a given ad copy is performing better than the other. Alternatively; you can decide to use one of the best PPC management software programs to set up and manage your PPC ads easily without the hustle.

Once you have established your baseline performance; you can create different PPC ad versions that you can test and compare against different elements of the baseline ad. The key to succeed with A/B testing is to change only one element of a given ad at a time, so that you can establish with element is performing better and which one is performing poorly and should be replace.

You need to run both the control ad and one or more test ads  at the same time to find out which one is performing better than the other for your test to be accurate and meaningful. When doing changes to different elements of the control ad and the test ad(s); here are the top elements to tweak and test against each other until you find the best performing combination.
  1. Headline
  2. Main keywords
  3. Call to action
  4. Ad text
  5. Different landing pages
  6. Different opening paragraph
These are just a few elements that you need to change and test against each other. This whole process is time consuming but the results are impressive: If you think that this process can overwhelm you; I have a solution for you: You can alternatively use AdComparator PPC testing tool, which is perfect tool to test different several elements of different ads copies against one another at the same time. Here are among the ad elements of different ads you can test at the same time using amazing AdComparator PPC testing tool:
  1. The highest performing headline
  2. The highest performin sub-headline
  3. The highest performing opeining paragraph
  4. The highest performing offer
  5. The highest performing price point
  6. The highest performing layout
  7. The highest performing color scheme 

Friday, 5 December 2014

Handy Techniques to Reduce Your Pay Per Click Cost

Pay per click (PPC) is the most effective way to get target more potential customers and qualified traffic that converts; however, a PPC ads can be so costly when your PPC bid management strategy is not effective.

On the other hand; to set up a cost effective PPC campaigns, you need to determine PPC keyword value and cost of each keyword you need to bid on first.

To successfully manage your PPC campaigns cost; there are a number of PPC keyword bidding elements that you need to keep monitoring, testing, analyzing, removing, replacing, and so on till you find the perfect combination that will work for you.

In short; PPC keyword testing is the key to succeed in online advertising. AdComparator is one of the best automated PPC keyword testing tools; which simultaneously test a number of different aspects of online advertisements such as best performing headline, best performing sub-headline, best performing offer, best performing price point, best performing layout, best performing color sheme, best performing opening paragraph and much more. PPC G-Test Calculator is also a good option.

Ideally; PPC ad testing should come before setting up your campaigns with any PPC provider since controlling your PPC cost will be much easier with high quality keyword list: Only then; you need to use one of these PPC bid management software programs if necessary; or find PPC providers such as Google AdWords and Bing Ads that will provide additional features to assist you in managing the following elements of your PPC ads:

Handy Techniques to Reduce Your Pay Per Click Cost
  1. Dayparting: Dayparting is one of the best methods for reducing the cost of your PPC campaigns by targeting your campaigns to the most effective times of the day or week. To succeed with day parting; you need to monitor closely your ad performance and determine which time of the day or day of the week your campaigns perform the best, then set it on you bid management software if you automate bid management; or set it up on your PPC programs manually.
  2. Geo-targeting: Geo-targeting feature allows you to target a given demographic location such as country or city with your ads: This feature make your ads to appear only on the locations that you want them to appear, such that you only target more potential buyers who will take an action when they get into your PPC landing page.
  3. Negative keywords: Most of the PPC programs or PPC bid management software will allow you to include all the negative keywords that your ads should not appear when users are searching for product or services. This is one of the best way to reduce your PPC budget since some ads that are associated with your topic but not specific product or service may show up search results when negative keywords are used on search engines.
  4. Effective match type: Match type that you set for your keywords can significantly decrease or increase your PPC cost: Broad match occurs when your ad is showing when broadest and generic terms are searched for: Phrase match occurs when your ad is shown when key phrase you selected is searched for in the correct order but may also include some words that you din't include: Exact match occurs when your ad show only for the searches that contain exact words that you selected. However; when using this feature; ensure to take caution when narrowing your match type since you can end up losing potential customers who may not be sure of what they want.
  5. Remove poorly performing keywords: Poorly performing keywords should be replaced or removed from the list: This can easily be done using Google AdWord Editor or Keyword List Cleaner to trim down your keyword list by removing all poorly performing keywords.
  6. Reduce the amount of bid per keyword: Bidding for the highest ranking slots is always costly. On the other hand, going for the highest ranking slot does not guarantee more conversion especially since there is more competition in the highest slots: You can reduce the amount of bid per keyword by going for lower ranking slots but more click volumes: Remember that the more clicks your ad gets, the more traffic and potential conversion opportunities. 

Wednesday, 3 December 2014

PPC Keyword Budgeting: Estimating PPC Keyword Cost and Value

Firstly; before we figure out how you can estimate PPC keyword cost and value; you need to decide whether PPC bid-management automation is for you; or PPC manual bid management is the best.

Secodly; if you need a cost effective budget for your PPC campaigns; you need a list of only relevant keywords to bid on; period. Use one of these great longtail keyword suggestion tools to find a list of most relevant keywords for your PPC advertisements, which will attract only potential buyers to click through your ads and probably take an action depending on your PPC landing pages design.

Most of these keyword suggestion tools provided in the link above; for example Google AdWords, will give you sufficient report such as search volumes and other ad budget requirements for each keyword that you need for your PPC keyword budget estimation such as:

  1. Total Monthly Clicks / Total Daily Click
  2. Estimated Avarage CPC / Cost Per Keyword
  3. Avarage Conversion Rate
Estimating PPC Keyword Cost, Value, and ROI

Before you actually begin to determine a given keyword PPC budget; you need to determine which value of conversion is appropriate for you for that keyword: Note that the value of conversion (the average profit per order) is different from the cost per conversion. The value of conversion is the profit you stand to gain when one of your ads converts; while cost per conversion is what you actually pay when an ad leads to conversion.

On the other hand; you also need to calculate the average number of conversion of each keyword; by multiplying the number of clicks per day by the average conversion rate percentage of that keyword :

With the value of conversion  and the average number of conversion in place for each bidding keywords; only then can you begin to estimate your keyword's daily and monthly PPC budget, and it begins by determining how much money you need to spend on your overall PPC campaign; which always should not be too much, and should equate to 20 or 30 percent of your total SEO budget including organic SEO.

To determine the daily keyword PPC budget for a given keyword; multiply the average value of conversion by the average number of conversions you need per day:
  1. Daily Keyword Budget= (average conversion value) *  (conversion per day)
To determine the monthly keyword PPC budget for a given keyword; multiply the daily budget of that keyword by the number of days in the month:
  1. Monthly Keyword Budget= (daily budget) *  (days in the month)
All these math thing can be so overwhelming some individuals: Alternatively, you can use one of the following PPC calculators which are fast and efficient. You only need to enter relevant values that can be obtained from one of the above linked keyword suggestion tools and hit calculate to get PPC budget estimate, PPC ROI, and PPC ROAS:
  1. Fuel InTeracTive
  2. PPC ROI Calculator
  3. PPC ROAS Calculator



Monday, 1 December 2014

PPC Bid Management: How to Select the Best PPC Bid Management Software Program

Pay per click (PPC) campaigns are becoming more competitive and more expensive as marketers are widely utilizing internet for marketing their products and services. As such; before setting up your PPC campaigns or bidding on any keyword; ensure that you know cost and value of each keyword you want to bid on.

On the other hand; to cope with this stiff competition; you need to monitor and manage your PPC keywords very closely. Bid management is the method by which you control the amount you spend on your PPC keywords.

Ideally; there are two methods for bid management: Manual bid management and automated bid management: Manual bid management is a bid management that you conduct on your own without the help of any software.

In most cases; manual bid management is sometimes very complicated and time consuming: You need to keep track of what your competitor is doing, track your conversions, test and closely monitor the performance of existing and new keywords, watch all your PPC campaigns every time especially when using multiple PPC providers and so on.

All these tasks can be so overwhelming and most marketers opt for automated bid management software or services: Manual bid management is not nearly as effective or manageable as using an automated bid management program; especially when you have dozens of keywords to manage.

Bid management software can be divided into two categories: Hosted and Desktop bid management application programs. Hosted bid management software is by fer the best bid management software since you'll need not to keep updating the software now and again as in the case of desktop bid management application.

Essential Things to Consider When Selecting Bid Management Software
  1. A single interface for multiple PPC campaigns: Today; running PPC campaigns from several different providers may be necessary. You need a bid management software that will enable you to manage all the PPC campaigns regardless of the provider.
  2. Conversion tracking: You need a software solution that includes conversion rates and cost per sale tracking each keyword that you are tracking.
  3. Global change capabilities: As we all know that PPC campaigns need adjustments frequently; for them to be effective, a good PPC management software needs to be capable of making global changes; such that when you make one change, all the campaigns that you specify are updated automatically.
  4. Fraud monitoring and documentation: Click fraud is costing companies lots of money: A perfect bid management software application will monitor your PPC campaigns for signs of click fraud and provide a clear documentation.
  5. Reporting capabilities: Nearly all bid management software provides reporting feature; however, the kinds of reports differ from one solution to another and it's worth your time to counter check and select the one that offers most of the PPC reports.
Top 9 Bid Management Software Programs and Agencies
  1.  DoubleClick: Provided by Google, doubleclick is one of the best PPC bid management tool available online: It offers a range of impressive features such as revenue management, campaign workflow and global ad marketing.
  2. Ignitionone: This is one of the best paid search bid management service with a number of features such as engagement optimization, landing page testing, global capabilities and more.
  3. PPC Pro: PPC Pro was a great software for PPC bid management which is current not available for new users: However, it has turn into a PPC bid management agency providing the best PPC bid management service to clients.
  4. Keshoo: Kenshoo is no doubt one of the best and most effective bid management available today: It also includes several features such as global change capability, conversion tracking, multiple PPC campaign management and more.
  5. Adobe AdLens: Adobe AdLens is a desktop software but with a number of impressive features that you may not find on some of the hosted bid management software. It is easy to maintain and enables you to completely automate bids or manage them direcly.
  6. WordStream: WordStream is an easy to use paid bid management software with all of impressive PPC features such as global change, conversion tracking and more.
  7. ClickSWEEPER: Thi is one of the best PPC tool available with features such as extended ad network, multiple PPC account management, keyword optimization, ad copy evaluation, and performance trends and alerts.
  8. PPCbidmax: PPC bid max supports a number of cool features such as account management, bid management, Ad group management, automated bid system, ROI tracking and several reporting.
  9. Marin Software: Marin software includes several of amazing features for paid bid management that targets the highly potential customers online: It supports a number of features such as global change, multiple account management and more.   

Monday, 24 November 2014

Designing Converting PPC ad Landing Pages: Why Your PPC Campaign Isn't Converting

Precisely; a successful pay per click (PPC) campaign begins with a well-designed PPC goals to achieve, right PPC keywords and Keyword placement, effective PPC ad description (ad copy) and finally a well-designed PPC landing pages.

If your PPC ad campaign is not working like you expect it work; you may have freaked out on one of the PPC ad elements mentioned above. Probably; you,ve taken your time and designed PPC ads that every advertiser is dieing for: Right keywords, perfect ad copy, and impressive amount of traffic referral; but poor conversion rate.

Ideally; you may set-up a cool PPC ad that has a potential to work just fine; however, without a perfect matching landing pages for your PPC ads, you may be leaving hell lots of money on the table and instead pay huge cost for your PPC budget.

Here is the little known secret: A poorly designed PPC ad landing page will send off potential buyers back to search engine results page even if your landing page includes everything that visitors needed; and you may sited there wondering what the hell is happening with your perfectly set-up cost effective PPC ads: It is simply because of ugly PPC landing pages on site. Here are 5 tips for designing a converting PPC landing page:

Get The Ultimate Guide to PPC Landing Pages Free E-book 

1. Specific Landing Pages for Each PPC ad
Targeting specific audience is the secret to succeeding with PPC marketing: To successfully target specific audience; design specific landing page for each PPC ad: Designing specific landing page for each PPC ad will enable you to tailor the pages to specific audience that you target with your ads; which in turn increases conversion rate due to highly qualified traffic.

2. Use Direct, Concise and Descriptive Headlines
Website visitors always expect to know everything you have to offer them by reading the headlines: Visitors determine the usefulness of a given web-page when they read the titles. If they can't find value on your headings; they will quickly bounce back to the search results without bothering to read the rest of your content and take the necessary action that will convert. In short; your headings need to promise to fulfill the goals of your visitors.

3. Don't Overcrowd your Landing Pages
Too many graphics, information or multimedia on a single page will increase the loading times of your landing pages: Pages that take too long to load annoy and overwhelm internet users; and they will leave your site without taking any converting action as soon as they realize that your landing page is taking too long to load.

4. Make the Conversion Process Easy and Faster
 Depending on the goal of your PPC campaign; whether to get visitor sign up for your newsletter, or to download a product, or to buy products and services, or to fill out a form; ensure that the whole process is simple and faster: Internet users hate to click much into a site and you may lose them if the whole converting process requires them to click too much.

5. Continuous Testing is King in PPC advertisement
Just like any SEO strategy; testing yields better results in the long run: Create different versions of landing pages for each PPC ad and take them through split testing (A/B Testing). This process may be time consuming; but the most accurate way to find a PPC ad landing page that will work for you. It is worth testing several landing pages until you find the one that is perfect in converting.

Alternatively; you can make use of PPC landing page designing tools that are available online: There are a number of PPC landing page designing tools with varying features. Here are some of the best PPC landing page tools that you can use to design a perfect PPC landing pages for ads:

1. Optimizely
2. Unbounce
     
Good Luck!


Thursday, 20 November 2014

7 Things to Consider in a Website Analytics Program

Any SEO strategy without an efficient website analytics program is bound to fail terribly: An analytics program is a software that monitors the effectiveness of a website based on a given SEO plan; and show different metrics that assist in determining the performance of key elements of a website such as keywords, links, and other site elements.

As such; without an analytics program in your SEO plan; you will not be able to gauge the impacts of your search engine optimization strategy on your site: Improving your site's performance without collecting relevant metrics to analyze is a recipe for failure since you will not know which site elements are actually improving and which ones need special attention.

Analytics program will show you when your search engine optimization plan is within the track or off the track: Precisely, an analytics program let you know all that you need to know concerning your SEO.

Most big web hosting companies such as HostGator and BlueHost offer integrated web analytics programs for their clients: However, analytics programs offered by hosting companies may not comprehensive as an analytics program specifically designed for this purpose.

Webmasters tend to avoid analytics programs thinking that they are complicated and expensive packages; there are several analytics programs that are easy to use and affordable or even free to use. Ideally; ease of use and cost should not be top determining factors when selecting an analytics program to use in order to improve your site's performance: Rather; you need to focus on the selected analytics program will improve your site's ranking in the search results.

7 Things to Consider when Evaluating Analytics Programs
 So, just how to do you select the best website analytics program out of the thousands that are available to use both online and offline? Here are the top factors you need to consider when choosing your analytics program:
  1. Ensure that the program updates stats regularly; real time is perfect
  2. Ensure that all the reports you need are included in the tool you are examining
  3. How much training is necessary to completely understand the analytics program
  4. Is the analytics tool web-based or it requires software installation?
  5. What is the total cost of ownership?
  6. What type of technical support are available and how to access them
  7. What is the contract length?
There are a number of perfect analytics programs available and all are offering different metrics at a different price tag: Also; if free package is what you wanted; don't think you're going to terrible packages as Google Analytics is one of the best free packages available.

Top 15 Effective Web Analytics Program to Choose from: Free, Free Trial, and Paid
The following is a comprehensive list of the best analytics programs that are free/paid, realtime, and include all the necessary reports you need to improve your site's performance: 
1. Google Analytics: You can also upgrade to Google Analytics Premium for more reports
2. AWstats
3.  Piwik
4. SaS
5. Omniture
6. WebTrends
7. ComScore
8. Clicktale
9. HitsLink
10. VisiStat
11. OneStat
12. Clicky
13. GoStats
14. NextSTAT
15. IBM Digital Analytics

To find data reports included in most of the analytics included in this post; please visit Web Analytics Review and find all the details you need to consider in an analytics program. 

Monday, 17 November 2014

4 Effective Ways to Boost your Google AdSense Daily Earnings

Google AdSense earning program is no doubt the highest paying ad program on the internet: In this post; you are going to encounter 4 different ways I use on my blogs to significantly boost my AdSense earnings almost immediately.

If you are just getting started and therefore have no AdSense account; you are so lucky to get this post since you can figure out the easiest way to get your own Google AdSense account: However, if you have one and you need to boost your daily Google AdSense earnings in a significant way; bellow are 4 efficient ways you can use to do just that overnight.

1. Connect your AdSense Account with Google Analytics 
Linking Google Analytics and AdSense accounts enables you to collect, study, and understand more AdSense stats and details that are very essential for improving your AdSense earnings overnight such as Click-Through-Rate (CTR); Effective Cost Per Thousand Impression (eCPM); and Ad Impression (Page Per Visit) which are the most important factors that determine your daily AdSense earnings.

CTR and eCPM that a given web page will accumulate mainly depend on the amount of traffic that web page will receive: Google AdSense will give the CTR and eCPM among other stats of each and every web page that you can analyze.

You can then track the major source of traffic referrer of each web page and dwell on marketing that web page more and more on the same traffic referrer that is contributing impressive amount of CTR and eCPM; such that if your twitter social media platform is the major traffic referrer to that given web page; ensure that you extensively market that web page on twitter and get more CTR and eCPM to significantly improve your AdSense earnings.

On the other hand; Ad impression comes with page per visit, which is the number of pages visited on one visit or number of links clicked to other web pages per single visit: The more your page per visit a given page has; the higher the chances are that the page will have high Ad impression and the higher your AdSense earnings: As such; ensure that you promote contents with high or increased page per visit on various content marketing platforms such as forums, guest blogging sites, social media platforms and more.

2. Google AdSense Simple Tests and Experiments
Succeeding in AdSense program is all about ad testing and experimenting using different variations of AdSense units: Most webmasters always presume that ad testing is a difficult task and therefore they don't do it at all: The good news is that Google knew this and they have made it easier for lazy webmaster to test lots of different variations right form within the AdSense dashboard.

If you are using blogger; this process is made even easier and one can test different ad variations including size, background color, text color, title color, and URL color including ad positioning: However, you can simply setup different AdSense ad variation directly through your AdSense account by logging in and clicking on the: My Ads tab- Experiments; and hit create button to get started on first ad variation where you can set different colors of links, display ads, display as and texts, and change fonts

Here is the most successful AdSense ad styles that will greatly improve CTRs and improve your AdSense earnings; and also the most successful ad sizes and the maximum number of ads that is required for impressive AdSense income.

Moreover; instead of creating your own AdSense ad unit; you can also use Ad Revenue Optimization tool to automatically set up appropriate ad unit that will increase your AdSense earnings without too much hustles setting up and experimenting different ad styles.

3. Block Low Paying Advertisers
Some advertisers offer peanuts and the best thing is to block their ads from showing on your web pages: Right from your AdSense dashboard; you can use competitive filter to block low paying ads that will not make a big difference on your daily earnings.

However, you need to take extra care to ensure that you don't over block ads to an extent that no ad will be likely to show next to your content: To block ads; login into your AdSense account and click Allow and block Ads tab and continue on your ad blocking.

4. Automate Insertion of AdSense ads on Web pages
If your web server supports Server Side Included (SSI); you are lucky since you can easily automate insertion of AdSense ads on all of your web pages on site. To automate AdSense insertion; simply save the AdSense code in a text file and save it with a .txt extension; for example "adsensecode.txt"; and then upload the code to the root directory of your web server and call it on other pages using SSI to automatically show AdSense ads on other pages.

If you are using automatic page generators such as GitHub to generate web pages for your site; this is the best method you can use to improve your AdSense earnings on such web pages by using SSI code insertion automation.

Wednesday, 5 November 2014

Escaping Unnatural Links Manual Action: 5 Backlink White Hat SEO Techniques that Adhere to Google Quality Guidelines

Google performs a number of unnatural links manual actions every day on sites that do not follow their Webmaster Guidelines. According to Google; unnatural link is any link schemes that is obtained mainly to receive a higher page rank in the search results without following legal guidelines.

Of all the thousands of sites that suffer manual actions every day; Google is currently able to review and process only 5% of reconsideration requests per day, and it may take several months for a manual action to be revoked; if at all your site qualifies.

Precisely; unnatural link manual action recovery is an overwhelming process; and this is one way you don't want to go if you are a site owner:As such, you need to comply all the time with white hat backlink techniques that Google deems are legal in order to avoid being delisted from the search engine results page (SERP).

Ideally; backlink is one of the major ranking signals and a good source of relevant web-traffic. Also important to note: Whether you like it or not; you need to forget about all the link building tools that you will find on the internet: We all know that this is the fastest way to get backlinks to a site: However, it wont take long before Google catch up with you and consequently compromise your site's ranking and traffic in such a bad way; and worse, receive unnatural link manual action warning to remove all the links that don't comply with webmaster guidelines. Though; not all backlink tools are spammy: Personally, I have not used any and can't recommend one on this post.

However; since Google manual action on links may not be entirely as a result of your carelessness like is the case with this Search Engine Land's manual spam action case study; where a competitor paid some black hat backlink agent to plant irrelevant links and take their site down; you can use Ahrefs, Google Webmaster Tools, Small SEO tools, Majestic, WebSEO or SEOmoz to monitor, analyze, and track your backlicks to ensure they all adhere to the quality guidelines; and remove links that may results to unnatural link manual action or related warnings. Meanwhile; here are the top SEO techniques you can use to improve your site's backlinks naturally.

1. Quality and Original Content
Yes! You heard me right. Quality and original content creation is the most effective way to get quality backlinks for your site: Marketers across the internet understand that Google and other major search engines such as Yahoo and Bing consider content to be one of the major ranking factors.

When you produce quality content web-pages, your site will be among the top sites on SERPs in your niche. All internet marketers in your niche will be so willing to link to your leading web-page to provide relevant and detailed information for their site's visitors.

Links obtained this way are considered quality backlinks and all search engines will like your web-pages to show in the SERPs even more. If you can't produce and post unique content regularly on your own; be sure to find an effective content writing site and outsource content writing. 

2. Utilize Social Media Platforms
Social media is big and better in content marketing: You need to spread all your quality content through all the social media platforms especial Facebook, Twitter, and Google Plus. On the plus side; there are a number of social media management tools including HootSuit, Quintly and Sprout Social that will assist in managing all your social media platforms in one place including postings and comments.

On the other hand; video marketing is very effective today since the majority of internet users prefer watching ads than reading content about product reviews. YouTube provides a suitable backlink platform where one can visually engage buyers and prospects and convince them to take an action. For video marketing to be effective; ensure that you provide links or URLs to various product's or service's landing pages where they can find the products offered.

3. Guest Blogging
Guest blogging is yet another effective backlink strategy for site owners: Geust blogging is all about publishing related content on other marketer's sites, and providing relevant links to your site where their visitors can find more information that is relevant to the site's content.

There are a number of guest blogging sites online for almost all niche blogs such as technology, travel, fashion, fitness and more. When apply for guest blogging opportunity, ensure you only apply to sites that are directly relevant to your site's content.

Alternatively; you can start a free blog at HubPages or Blogger basically to build backlinks to your main marketing site; all these strategies are acceptable by all search engines.

4. Utilize Social Bookmarking Sites
Social bookmarking is a perfect strategy to build backlinks for your website: Social bookmarking is all about spreading a site's content and links to various social bookmarking sites such as Pinterest and Delicious among others.

5. Participate on Active Forums
Join active forums such as Worrior forum and others and contribute on subject matters that relate to your internet marketing niche. However; be sure to find more about the forums that you join as most of them will be black hat link building forums.

Saturday, 1 November 2014

Free and Paid Longtail Keyword Suggestion Tools: Finding Quality Pay Per Click and Organic Keywords or Phrases

The value of keywords you use in pay per per click (PPC) program extremely affects your PPC budget: Use poor quality generic and irrelevant keywords and run a big loss in your PPC dollar budgets and also get unpleasant organic ranks for your web-pages in search engine results pages (SERPs) depending on which technique you are optimizing.

Conversely; use high quality specific and longtail keywords (specific product's name or descriptions) and get impressive results in terms of site's goal conversion rate; whether in a PPC or organic search optimization strategy. In more plain language; longtail keywords are specific keywords that are always associated with names or descriptions of products and services and are always three or more group of words.

Search engine users are searching for specific product's or service's name, description, usage, prices, comparisons, and such like specific information: If your niche is about domain flipping business, "How to start a domain flipping business online" phrase may not be descriptive enough.

Rather; a phrase like "How to start a domain flipping business with under $50" can make users to click through. Adding more information such as location (country or city) in the phrase; ie "How to start a domain flipping business with under $50 in Australia" will give even more value to your keyword phrase since consumers and prospects who click on this keyword campaign already know what they want; and what they expect to get once they get to your landing page.

Precisely; that is the longtail keyword theory. If you can apply these tips when creating your keyword list, be rest assured that you are using longtail keywords that will give you impressive PPC and organic search results in the SERPs.

The primary things to consider in PPC campaigns are keyword's search volume and cost per click: Search volume and cost per click will assist you in estimating a PPC budget and setting up a successful PPC campaigns alongside other factors that affect a PPC keyword campaign listed at the end of this post .

As such; to find the right keyword list for your PPC marketing or organic search optimization, you need to use keyword suggestion tools that provide a number of keyword suggestions and relevant information such as monthly search volume, competition, cost per click, keyword difficulty and more.

Here are a comprehensive list of both free and paid keyword suggestion tools you can use to generate high quality keywords for both PPC and organic search optimization.

1. SEO Book Keyword Suggestion Tool
SEO Book is a free keyword suggestion tool that show you how many searches have been conducted in different search engines over a given month for a given keyword entered into the tool.

2. Wordtracker
Wordtracker is an effective keyword suggestion tool that enables you to search for  terms in a huge database of high quality keywords. The information this keyword tool provides include how often a keyword or phrase is searched for. Moreover; this tool also provides a list of related and relevant keywords that you can use as your keywords. A free trial of Wordtracker keyword tool is also available for 7 days in all the three plans: Gold, Silver, and Bronze.

3. Trellian Keyword Discovery Tool
Trellian is subscription keyword tool that enable you to ascertain the market share value for a given keyword or search term, know the number of daily searches, identify common spelling and misspelling, see how a given term is affected by seasonal searching trends. If you need a perfect tool to analyze each keyword or phrase further; Trellian is the tool. You can also find and use free version of Trellian keyword suggestion tool.

4. Google AdWords Keyword Planner
You may be already be familiar with this free keyword suggestion tool provided by Google. This tool provides additional keywords that you may have not even considered: It also provides the number of times a keyword has been searched for, competition level of a keyword: On the plus side, Google keyword planner also examines your web-pages and make a suggestion of keywords that may add more value to your page or website as whole.

5. SERPs Keyword Suggestion Tool
Also known as Ubersuggest Alternative; SERPs is a very useful free keyword suggestion tool that scraps keywords searched for from search engines keyword suggest (Google Suggest, Yahoo Suggest, and Bing Suggest) and provide additional information such as search volume and cost per click.

6. Übersuggest  Keyword Suggestion Tool
Übersuggest is  free keyword suggestion tool that provides a list of relevant keywords within a very short time frame. This tool allows you to set the language you are comfortable using. It also allows you to get keyword suggestion for web, videos, news, shopping sites, recipes, and image search. The only disadvantage of this tool is that it doesn't provide details such as search volume and more

7. WordStream Keyword Suggestion Tool
WordStream keyword tool has both paid and free version of keyword suggestion tool: The free version of WordStream has limited functions and retrieves only a list of relevant keywords including the frequency by which a given keyword is searched for. The paid version of WordStream has three plans with free trial and includes more information such as Google search volume, web search volume, and competition level of each keyword.

These are among the top keyword suggestion tool that you can use successfully to maximize both PPC and organic searches. However; note that the information that will be provided by these keyword suggestion tools are historical data and you should be regularly searching for the latest data on daily basis to get more accurate and resent data for you analysis.

If your goal for keyword research is for a PPC marketing; you should understand that PPC keyword marketing is all about testing, replacing, adding, removing; until you get the right keyword list to emphasize your campaigns on. You cannot do all these without the right web analytics tools that provide sufficient data to enable you determine other important keyword values; other than search volume and cost per click that affect effectiveness of keywords in PPC program such as:
  1. Project impressions
  2. Estimated click-through rate (CTR)
  3. Estimated click per month 
  4. Average cost per click (CPC)
  5. Estimated budget requirements
Free SEOlytics and Google Analytics are some of the keyword analysis tool that you can use to analyze effectiveness of a given keyword in a PPC campaign or organic SEO.


Friday, 31 October 2014

Keywords Optimization: Keyword On-page and Off-page Optimization Techniques



Keywords are among the top ranking factors that all major search engines such as Google, Yahoo, and Bing use to weigh relevancy of web-pages before showing search results that relate to the search term (query) internet users use to find information, product, or services online: On the other hand; keywords are the most important part of on-page search engine optimization, and every website owner should ensure effective keyword research before embarking on content creation and keyword marketing.

Keyword research has a number of advantages to a website: Without the right keywords, a website will not achieve the best ranking positions on search engine results pages (SERPs) of the major search engines. Moreover, when a website doesn't show up in higher positions of SERPs, search engine users will not be able to see it and as a result this will compromise a website's traffic which is necessary for a higher goal conversion rate.

The more specific niche keywords (longtail keywords) you use on your web-page; the higher are chances that internet users will select your website on SERPs. There are a number of online tools that SEO experts or site owners can use effectively to find high quality niche keywords; which will guarantee higher ranking positions on SERPs once an effective on-page search engine optimization is done on a website. 

Some of these keyword suggestion tools are free and others are paid: They include Google Keyword Planner, Wordstream, Wordtracker, SEOBOOK, HubSpot SEO, SERPs, among others. Most of these tools will give detailed keyword information such as monthly search volume and keyword competition which are very important for keyword analysis in order to know keyword relevancy in terms of SEO.

These keyword tools suggest a number of keywords from a large database of keywords that SEO experts can use effectively on web-pages: Keywords must be used effective on-page to ensure that all web-pages are crawled and indexed properly. 

To make good use of keywords for on-page optimization; ensure that you don't over use your keywords on web-pages. Using keywords many times on-page will count as keyword stuffing and search engines (especially Google) will not indexed such web pages. Moreover; make sure that you use your keywords in the titles, heading, and URLs to occur naturally without keyword spamming.

Besides; ensure that you use your keywords as anchor text or links on your web-pages to lead your readers to other relevant web-pages within the site and off-site so that they can get more information from relevant pages. Anchor texts or links are used on-page to give your site impressive ranking opportunities: Search engines consider the number of relevant and quality links that each web-page has before returning search results for the internet users.

On the other hand; images are among the major on-page optimization elements: For proper on-page optimization, ensure that you use your main keywords in all the image Alt tags; which are image descriptions used by search engine robots to properly crawl and understand what a given web-page is all about before returning results for users.

Moreover; you should use highly researched keywords on your site's Meta tags or page descriptions. Using keywords in your meta tags increases your site's click-through rate ; which is among the major ranking factors that all the major automated search engines use before returning relevant and useful web-pages for the users.

 On the plus side, if you properly research for your keywords; these keywords are not only useful for on-page search engine optimization and organic rank, but can also be used for pay per click (PPC) services or keyword advertising in order to maximize goal conversion rate of your a website.