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Monday, 8 December 2014

AdComparator A/B Testing Tool: PPC Performance Testing for Higher Conversions

Precisely; testing is your best friend during any SEO strategy; whether organic SEO or Pay Per Click (PPC). To be specific, PPC optimization will never work for you without continuous testing of different elements of different ad versions against one another.

The most common and the most easy to use form of testing is A/B testing; which is testing one ad version against another: It's all about testing two or more ads version against one control ad at the same time. A/B testing or split testing may be time consuming; however, marketers who use this PPC ad performance testing technique always get better results in the long run.

For your PPC ad performance testing to be successful; firstly, you need to understand what you want to test and what you want to achieve with the testing: Depending on the goal of your PPC, whether to increase traffic, or to increase conversions, or just to tweak the overall look of your ads; target different elements of your PPC ads while taking consideration of your PPC goal.

After knowing what you are trying to accomplish with your PPC campaigns; start your testing with single ad version that acts as your baseline for testing against several other ads. You can do this by first creating at least one PPC ad and then allow it to perform long enough to allow you to collect some data against which you will compare future ad designs.

Most of the PPC programs such as Bing Ads and Google AdWords will take you through the process of creating your first ad copy: They provide features within their programs that will enable you to change and compare different elements of different ads at the same time, in order to establish which element of a given ad copy is performing better than the other. Alternatively; you can decide to use one of the best PPC management software programs to set up and manage your PPC ads easily without the hustle.

Once you have established your baseline performance; you can create different PPC ad versions that you can test and compare against different elements of the baseline ad. The key to succeed with A/B testing is to change only one element of a given ad at a time, so that you can establish with element is performing better and which one is performing poorly and should be replace.

You need to run both the control ad and one or more test ads  at the same time to find out which one is performing better than the other for your test to be accurate and meaningful. When doing changes to different elements of the control ad and the test ad(s); here are the top elements to tweak and test against each other until you find the best performing combination.
  1. Headline
  2. Main keywords
  3. Call to action
  4. Ad text
  5. Different landing pages
  6. Different opening paragraph
These are just a few elements that you need to change and test against each other. This whole process is time consuming but the results are impressive: If you think that this process can overwhelm you; I have a solution for you: You can alternatively use AdComparator PPC testing tool, which is perfect tool to test different several elements of different ads copies against one another at the same time. Here are among the ad elements of different ads you can test at the same time using amazing AdComparator PPC testing tool:
  1. The highest performing headline
  2. The highest performin sub-headline
  3. The highest performing opeining paragraph
  4. The highest performing offer
  5. The highest performing price point
  6. The highest performing layout
  7. The highest performing color scheme 

Friday, 5 December 2014

Handy Techniques to Reduce Your Pay Per Click Cost

Pay per click (PPC) is the most effective way to get target more potential customers and qualified traffic that converts; however, a PPC ads can be so costly when your PPC bid management strategy is not effective.

On the other hand; to set up a cost effective PPC campaigns, you need to determine PPC keyword value and cost of each keyword you need to bid on first.

To successfully manage your PPC campaigns cost; there are a number of PPC keyword bidding elements that you need to keep monitoring, testing, analyzing, removing, replacing, and so on till you find the perfect combination that will work for you.

In short; PPC keyword testing is the key to succeed in online advertising. AdComparator is one of the best automated PPC keyword testing tools; which simultaneously test a number of different aspects of online advertisements such as best performing headline, best performing sub-headline, best performing offer, best performing price point, best performing layout, best performing color sheme, best performing opening paragraph and much more. PPC G-Test Calculator is also a good option.

Ideally; PPC ad testing should come before setting up your campaigns with any PPC provider since controlling your PPC cost will be much easier with high quality keyword list: Only then; you need to use one of these PPC bid management software programs if necessary; or find PPC providers such as Google AdWords and Bing Ads that will provide additional features to assist you in managing the following elements of your PPC ads:

Handy Techniques to Reduce Your Pay Per Click Cost
  1. Dayparting: Dayparting is one of the best methods for reducing the cost of your PPC campaigns by targeting your campaigns to the most effective times of the day or week. To succeed with day parting; you need to monitor closely your ad performance and determine which time of the day or day of the week your campaigns perform the best, then set it on you bid management software if you automate bid management; or set it up on your PPC programs manually.
  2. Geo-targeting: Geo-targeting feature allows you to target a given demographic location such as country or city with your ads: This feature make your ads to appear only on the locations that you want them to appear, such that you only target more potential buyers who will take an action when they get into your PPC landing page.
  3. Negative keywords: Most of the PPC programs or PPC bid management software will allow you to include all the negative keywords that your ads should not appear when users are searching for product or services. This is one of the best way to reduce your PPC budget since some ads that are associated with your topic but not specific product or service may show up search results when negative keywords are used on search engines.
  4. Effective match type: Match type that you set for your keywords can significantly decrease or increase your PPC cost: Broad match occurs when your ad is showing when broadest and generic terms are searched for: Phrase match occurs when your ad is shown when key phrase you selected is searched for in the correct order but may also include some words that you din't include: Exact match occurs when your ad show only for the searches that contain exact words that you selected. However; when using this feature; ensure to take caution when narrowing your match type since you can end up losing potential customers who may not be sure of what they want.
  5. Remove poorly performing keywords: Poorly performing keywords should be replaced or removed from the list: This can easily be done using Google AdWord Editor or Keyword List Cleaner to trim down your keyword list by removing all poorly performing keywords.
  6. Reduce the amount of bid per keyword: Bidding for the highest ranking slots is always costly. On the other hand, going for the highest ranking slot does not guarantee more conversion especially since there is more competition in the highest slots: You can reduce the amount of bid per keyword by going for lower ranking slots but more click volumes: Remember that the more clicks your ad gets, the more traffic and potential conversion opportunities. 

Wednesday, 3 December 2014

PPC Keyword Budgeting: Estimating PPC Keyword Cost and Value

Firstly; before we figure out how you can estimate PPC keyword cost and value; you need to decide whether PPC bid-management automation is for you; or PPC manual bid management is the best.

Secodly; if you need a cost effective budget for your PPC campaigns; you need a list of only relevant keywords to bid on; period. Use one of these great longtail keyword suggestion tools to find a list of most relevant keywords for your PPC advertisements, which will attract only potential buyers to click through your ads and probably take an action depending on your PPC landing pages design.

Most of these keyword suggestion tools provided in the link above; for example Google AdWords, will give you sufficient report such as search volumes and other ad budget requirements for each keyword that you need for your PPC keyword budget estimation such as:

  1. Total Monthly Clicks / Total Daily Click
  2. Estimated Avarage CPC / Cost Per Keyword
  3. Avarage Conversion Rate
Estimating PPC Keyword Cost, Value, and ROI

Before you actually begin to determine a given keyword PPC budget; you need to determine which value of conversion is appropriate for you for that keyword: Note that the value of conversion (the average profit per order) is different from the cost per conversion. The value of conversion is the profit you stand to gain when one of your ads converts; while cost per conversion is what you actually pay when an ad leads to conversion.

On the other hand; you also need to calculate the average number of conversion of each keyword; by multiplying the number of clicks per day by the average conversion rate percentage of that keyword :

With the value of conversion  and the average number of conversion in place for each bidding keywords; only then can you begin to estimate your keyword's daily and monthly PPC budget, and it begins by determining how much money you need to spend on your overall PPC campaign; which always should not be too much, and should equate to 20 or 30 percent of your total SEO budget including organic SEO.

To determine the daily keyword PPC budget for a given keyword; multiply the average value of conversion by the average number of conversions you need per day:
  1. Daily Keyword Budget= (average conversion value) *  (conversion per day)
To determine the monthly keyword PPC budget for a given keyword; multiply the daily budget of that keyword by the number of days in the month:
  1. Monthly Keyword Budget= (daily budget) *  (days in the month)
All these math thing can be so overwhelming some individuals: Alternatively, you can use one of the following PPC calculators which are fast and efficient. You only need to enter relevant values that can be obtained from one of the above linked keyword suggestion tools and hit calculate to get PPC budget estimate, PPC ROI, and PPC ROAS:
  1. Fuel InTeracTive
  2. PPC ROI Calculator
  3. PPC ROAS Calculator



Monday, 1 December 2014

PPC Bid Management: How to Select the Best PPC Bid Management Software Program

Pay per click (PPC) campaigns are becoming more competitive and more expensive as marketers are widely utilizing internet for marketing their products and services. As such; before setting up your PPC campaigns or bidding on any keyword; ensure that you know cost and value of each keyword you want to bid on.

On the other hand; to cope with this stiff competition; you need to monitor and manage your PPC keywords very closely. Bid management is the method by which you control the amount you spend on your PPC keywords.

Ideally; there are two methods for bid management: Manual bid management and automated bid management: Manual bid management is a bid management that you conduct on your own without the help of any software.

In most cases; manual bid management is sometimes very complicated and time consuming: You need to keep track of what your competitor is doing, track your conversions, test and closely monitor the performance of existing and new keywords, watch all your PPC campaigns every time especially when using multiple PPC providers and so on.

All these tasks can be so overwhelming and most marketers opt for automated bid management software or services: Manual bid management is not nearly as effective or manageable as using an automated bid management program; especially when you have dozens of keywords to manage.

Bid management software can be divided into two categories: Hosted and Desktop bid management application programs. Hosted bid management software is by fer the best bid management software since you'll need not to keep updating the software now and again as in the case of desktop bid management application.

Essential Things to Consider When Selecting Bid Management Software
  1. A single interface for multiple PPC campaigns: Today; running PPC campaigns from several different providers may be necessary. You need a bid management software that will enable you to manage all the PPC campaigns regardless of the provider.
  2. Conversion tracking: You need a software solution that includes conversion rates and cost per sale tracking each keyword that you are tracking.
  3. Global change capabilities: As we all know that PPC campaigns need adjustments frequently; for them to be effective, a good PPC management software needs to be capable of making global changes; such that when you make one change, all the campaigns that you specify are updated automatically.
  4. Fraud monitoring and documentation: Click fraud is costing companies lots of money: A perfect bid management software application will monitor your PPC campaigns for signs of click fraud and provide a clear documentation.
  5. Reporting capabilities: Nearly all bid management software provides reporting feature; however, the kinds of reports differ from one solution to another and it's worth your time to counter check and select the one that offers most of the PPC reports.
Top 9 Bid Management Software Programs and Agencies
  1.  DoubleClick: Provided by Google, doubleclick is one of the best PPC bid management tool available online: It offers a range of impressive features such as revenue management, campaign workflow and global ad marketing.
  2. Ignitionone: This is one of the best paid search bid management service with a number of features such as engagement optimization, landing page testing, global capabilities and more.
  3. PPC Pro: PPC Pro was a great software for PPC bid management which is current not available for new users: However, it has turn into a PPC bid management agency providing the best PPC bid management service to clients.
  4. Keshoo: Kenshoo is no doubt one of the best and most effective bid management available today: It also includes several features such as global change capability, conversion tracking, multiple PPC campaign management and more.
  5. Adobe AdLens: Adobe AdLens is a desktop software but with a number of impressive features that you may not find on some of the hosted bid management software. It is easy to maintain and enables you to completely automate bids or manage them direcly.
  6. WordStream: WordStream is an easy to use paid bid management software with all of impressive PPC features such as global change, conversion tracking and more.
  7. ClickSWEEPER: Thi is one of the best PPC tool available with features such as extended ad network, multiple PPC account management, keyword optimization, ad copy evaluation, and performance trends and alerts.
  8. PPCbidmax: PPC bid max supports a number of cool features such as account management, bid management, Ad group management, automated bid system, ROI tracking and several reporting.
  9. Marin Software: Marin software includes several of amazing features for paid bid management that targets the highly potential customers online: It supports a number of features such as global change, multiple account management and more.   

Monday, 24 November 2014

Designing Converting PPC ad Landing Pages: Why Your PPC Campaign Isn't Converting

Precisely; a successful pay per click (PPC) campaign begins with a well-designed PPC goals to achieve, right PPC keywords and Keyword placement, effective PPC ad description (ad copy) and finally a well-designed PPC landing pages.

If your PPC ad campaign is not working like you expect it work; you may have freaked out on one of the PPC ad elements mentioned above. Probably; you,ve taken your time and designed PPC ads that every advertiser is dieing for: Right keywords, perfect ad copy, and impressive amount of traffic referral; but poor conversion rate.

Ideally; you may set-up a cool PPC ad that has a potential to work just fine; however, without a perfect matching landing pages for your PPC ads, you may be leaving hell lots of money on the table and instead pay huge cost for your PPC budget.

Here is the little known secret: A poorly designed PPC ad landing page will send off potential buyers back to search engine results page even if your landing page includes everything that visitors needed; and you may sited there wondering what the hell is happening with your perfectly set-up cost effective PPC ads: It is simply because of ugly PPC landing pages on site. Here are 5 tips for designing a converting PPC landing page:

Get The Ultimate Guide to PPC Landing Pages Free E-book 

1. Specific Landing Pages for Each PPC ad
Targeting specific audience is the secret to succeeding with PPC marketing: To successfully target specific audience; design specific landing page for each PPC ad: Designing specific landing page for each PPC ad will enable you to tailor the pages to specific audience that you target with your ads; which in turn increases conversion rate due to highly qualified traffic.

2. Use Direct, Concise and Descriptive Headlines
Website visitors always expect to know everything you have to offer them by reading the headlines: Visitors determine the usefulness of a given web-page when they read the titles. If they can't find value on your headings; they will quickly bounce back to the search results without bothering to read the rest of your content and take the necessary action that will convert. In short; your headings need to promise to fulfill the goals of your visitors.

3. Don't Overcrowd your Landing Pages
Too many graphics, information or multimedia on a single page will increase the loading times of your landing pages: Pages that take too long to load annoy and overwhelm internet users; and they will leave your site without taking any converting action as soon as they realize that your landing page is taking too long to load.

4. Make the Conversion Process Easy and Faster
 Depending on the goal of your PPC campaign; whether to get visitor sign up for your newsletter, or to download a product, or to buy products and services, or to fill out a form; ensure that the whole process is simple and faster: Internet users hate to click much into a site and you may lose them if the whole converting process requires them to click too much.

5. Continuous Testing is King in PPC advertisement
Just like any SEO strategy; testing yields better results in the long run: Create different versions of landing pages for each PPC ad and take them through split testing (A/B Testing). This process may be time consuming; but the most accurate way to find a PPC ad landing page that will work for you. It is worth testing several landing pages until you find the one that is perfect in converting.

Alternatively; you can make use of PPC landing page designing tools that are available online: There are a number of PPC landing page designing tools with varying features. Here are some of the best PPC landing page tools that you can use to design a perfect PPC landing pages for ads:

1. Optimizely
2. Unbounce
     
Good Luck!


Thursday, 20 November 2014

7 Things to Consider in a Website Analytics Program

Any SEO strategy without an efficient website analytics program is bound to fail terribly: An analytics program is a software that monitors the effectiveness of a website based on a given SEO plan; and show different metrics that assist in determining the performance of key elements of a website such as keywords, links, and other site elements.

As such; without an analytics program in your SEO plan; you will not be able to gauge the impacts of your search engine optimization strategy on your site: Improving your site's performance without collecting relevant metrics to analyze is a recipe for failure since you will not know which site elements are actually improving and which ones need special attention.

Analytics program will show you when your search engine optimization plan is within the track or off the track: Precisely, an analytics program let you know all that you need to know concerning your SEO.

Most big web hosting companies such as HostGator and BlueHost offer integrated web analytics programs for their clients: However, analytics programs offered by hosting companies may not comprehensive as an analytics program specifically designed for this purpose.

Webmasters tend to avoid analytics programs thinking that they are complicated and expensive packages; there are several analytics programs that are easy to use and affordable or even free to use. Ideally; ease of use and cost should not be top determining factors when selecting an analytics program to use in order to improve your site's performance: Rather; you need to focus on the selected analytics program will improve your site's ranking in the search results.

7 Things to Consider when Evaluating Analytics Programs
 So, just how to do you select the best website analytics program out of the thousands that are available to use both online and offline? Here are the top factors you need to consider when choosing your analytics program:
  1. Ensure that the program updates stats regularly; real time is perfect
  2. Ensure that all the reports you need are included in the tool you are examining
  3. How much training is necessary to completely understand the analytics program
  4. Is the analytics tool web-based or it requires software installation?
  5. What is the total cost of ownership?
  6. What type of technical support are available and how to access them
  7. What is the contract length?
There are a number of perfect analytics programs available and all are offering different metrics at a different price tag: Also; if free package is what you wanted; don't think you're going to terrible packages as Google Analytics is one of the best free packages available.

Top 15 Effective Web Analytics Program to Choose from: Free, Free Trial, and Paid
The following is a comprehensive list of the best analytics programs that are free/paid, realtime, and include all the necessary reports you need to improve your site's performance: 
1. Google Analytics: You can also upgrade to Google Analytics Premium for more reports
2. AWstats
3.  Piwik
4. SaS
5. Omniture
6. WebTrends
7. ComScore
8. Clicktale
9. HitsLink
10. VisiStat
11. OneStat
12. Clicky
13. GoStats
14. NextSTAT
15. IBM Digital Analytics

To find data reports included in most of the analytics included in this post; please visit Web Analytics Review and find all the details you need to consider in an analytics program. 

Monday, 17 November 2014

4 Effective Ways to Boost your Google AdSense Daily Earnings

Google AdSense earning program is no doubt the highest paying ad program on the internet: In this post; you are going to encounter 4 different ways I use on my blogs to significantly boost my AdSense earnings almost immediately.

If you are just getting started and therefore have no AdSense account; you are so lucky to get this post since you can figure out the easiest way to get your own Google AdSense account: However, if you have one and you need to boost your daily Google AdSense earnings in a significant way; bellow are 4 efficient ways you can use to do just that overnight.

1. Connect your AdSense Account with Google Analytics 
Linking Google Analytics and AdSense accounts enables you to collect, study, and understand more AdSense stats and details that are very essential for improving your AdSense earnings overnight such as Click-Through-Rate (CTR); Effective Cost Per Thousand Impression (eCPM); and Ad Impression (Page Per Visit) which are the most important factors that determine your daily AdSense earnings.

CTR and eCPM that a given web page will accumulate mainly depend on the amount of traffic that web page will receive: Google AdSense will give the CTR and eCPM among other stats of each and every web page that you can analyze.

You can then track the major source of traffic referrer of each web page and dwell on marketing that web page more and more on the same traffic referrer that is contributing impressive amount of CTR and eCPM; such that if your twitter social media platform is the major traffic referrer to that given web page; ensure that you extensively market that web page on twitter and get more CTR and eCPM to significantly improve your AdSense earnings.

On the other hand; Ad impression comes with page per visit, which is the number of pages visited on one visit or number of links clicked to other web pages per single visit: The more your page per visit a given page has; the higher the chances are that the page will have high Ad impression and the higher your AdSense earnings: As such; ensure that you promote contents with high or increased page per visit on various content marketing platforms such as forums, guest blogging sites, social media platforms and more.

2. Google AdSense Simple Tests and Experiments
Succeeding in AdSense program is all about ad testing and experimenting using different variations of AdSense units: Most webmasters always presume that ad testing is a difficult task and therefore they don't do it at all: The good news is that Google knew this and they have made it easier for lazy webmaster to test lots of different variations right form within the AdSense dashboard.

If you are using blogger; this process is made even easier and one can test different ad variations including size, background color, text color, title color, and URL color including ad positioning: However, you can simply setup different AdSense ad variation directly through your AdSense account by logging in and clicking on the: My Ads tab- Experiments; and hit create button to get started on first ad variation where you can set different colors of links, display ads, display as and texts, and change fonts

Here is the most successful AdSense ad styles that will greatly improve CTRs and improve your AdSense earnings; and also the most successful ad sizes and the maximum number of ads that is required for impressive AdSense income.

Moreover; instead of creating your own AdSense ad unit; you can also use Ad Revenue Optimization tool to automatically set up appropriate ad unit that will increase your AdSense earnings without too much hustles setting up and experimenting different ad styles.

3. Block Low Paying Advertisers
Some advertisers offer peanuts and the best thing is to block their ads from showing on your web pages: Right from your AdSense dashboard; you can use competitive filter to block low paying ads that will not make a big difference on your daily earnings.

However, you need to take extra care to ensure that you don't over block ads to an extent that no ad will be likely to show next to your content: To block ads; login into your AdSense account and click Allow and block Ads tab and continue on your ad blocking.

4. Automate Insertion of AdSense ads on Web pages
If your web server supports Server Side Included (SSI); you are lucky since you can easily automate insertion of AdSense ads on all of your web pages on site. To automate AdSense insertion; simply save the AdSense code in a text file and save it with a .txt extension; for example "adsensecode.txt"; and then upload the code to the root directory of your web server and call it on other pages using SSI to automatically show AdSense ads on other pages.

If you are using automatic page generators such as GitHub to generate web pages for your site; this is the best method you can use to improve your AdSense earnings on such web pages by using SSI code insertion automation.

Wednesday, 5 November 2014

Escaping Unnatural Links Manual Action: 5 Backlink White Hat SEO Techniques that Adhere to Google Quality Guidelines

Google performs a number of unnatural links manual actions every day on sites that do not follow their Webmaster Guidelines. According to Google; unnatural link is any link schemes that is obtained mainly to receive a higher page rank in the search results without following legal guidelines.

Of all the thousands of sites that suffer manual actions every day; Google is currently able to review and process only 5% of reconsideration requests per day, and it may take several months for a manual action to be revoked; if at all your site qualifies.

Precisely; unnatural link manual action recovery is an overwhelming process; and this is one way you don't want to go if you are a site owner:As such, you need to comply all the time with white hat backlink techniques that Google deems are legal in order to avoid being delisted from the search engine results page (SERP).

Ideally; backlink is one of the major ranking signals and a good source of relevant web-traffic. Also important to note: Whether you like it or not; you need to forget about all the link building tools that you will find on the internet: We all know that this is the fastest way to get backlinks to a site: However, it wont take long before Google catch up with you and consequently compromise your site's ranking and traffic in such a bad way; and worse, receive unnatural link manual action warning to remove all the links that don't comply with webmaster guidelines. Though; not all backlink tools are spammy: Personally, I have not used any and can't recommend one on this post.

However; since Google manual action on links may not be entirely as a result of your carelessness like is the case with this Search Engine Land's manual spam action case study; where a competitor paid some black hat backlink agent to plant irrelevant links and take their site down; you can use Ahrefs, Google Webmaster Tools, Small SEO tools, Majestic, WebSEO or SEOmoz to monitor, analyze, and track your backlicks to ensure they all adhere to the quality guidelines; and remove links that may results to unnatural link manual action or related warnings. Meanwhile; here are the top SEO techniques you can use to improve your site's backlinks naturally.

1. Quality and Original Content
Yes! You heard me right. Quality and original content creation is the most effective way to get quality backlinks for your site: Marketers across the internet understand that Google and other major search engines such as Yahoo and Bing consider content to be one of the major ranking factors.

When you produce quality content web-pages, your site will be among the top sites on SERPs in your niche. All internet marketers in your niche will be so willing to link to your leading web-page to provide relevant and detailed information for their site's visitors.

Links obtained this way are considered quality backlinks and all search engines will like your web-pages to show in the SERPs even more. If you can't produce and post unique content regularly on your own; be sure to find an effective content writing site and outsource content writing. 

2. Utilize Social Media Platforms
Social media is big and better in content marketing: You need to spread all your quality content through all the social media platforms especial Facebook, Twitter, and Google Plus. On the plus side; there are a number of social media management tools including HootSuit, Quintly and Sprout Social that will assist in managing all your social media platforms in one place including postings and comments.

On the other hand; video marketing is very effective today since the majority of internet users prefer watching ads than reading content about product reviews. YouTube provides a suitable backlink platform where one can visually engage buyers and prospects and convince them to take an action. For video marketing to be effective; ensure that you provide links or URLs to various product's or service's landing pages where they can find the products offered.

3. Guest Blogging
Guest blogging is yet another effective backlink strategy for site owners: Geust blogging is all about publishing related content on other marketer's sites, and providing relevant links to your site where their visitors can find more information that is relevant to the site's content.

There are a number of guest blogging sites online for almost all niche blogs such as technology, travel, fashion, fitness and more. When apply for guest blogging opportunity, ensure you only apply to sites that are directly relevant to your site's content.

Alternatively; you can start a free blog at HubPages or Blogger basically to build backlinks to your main marketing site; all these strategies are acceptable by all search engines.

4. Utilize Social Bookmarking Sites
Social bookmarking is a perfect strategy to build backlinks for your website: Social bookmarking is all about spreading a site's content and links to various social bookmarking sites such as Pinterest and Delicious among others.

5. Participate on Active Forums
Join active forums such as Worrior forum and others and contribute on subject matters that relate to your internet marketing niche. However; be sure to find more about the forums that you join as most of them will be black hat link building forums.

Saturday, 1 November 2014

Free and Paid Longtail Keyword Suggestion Tools: Finding Quality Pay Per Click and Organic Keywords or Phrases

The value of keywords you use in pay per per click (PPC) program extremely affects your PPC budget: Use poor quality generic and irrelevant keywords and run a big loss in your PPC dollar budgets and also get unpleasant organic ranks for your web-pages in search engine results pages (SERPs) depending on which technique you are optimizing.

Conversely; use high quality specific and longtail keywords (specific product's name or descriptions) and get impressive results in terms of site's goal conversion rate; whether in a PPC or organic search optimization strategy. In more plain language; longtail keywords are specific keywords that are always associated with names or descriptions of products and services and are always three or more group of words.

Search engine users are searching for specific product's or service's name, description, usage, prices, comparisons, and such like specific information: If your niche is about domain flipping business, "How to start a domain flipping business online" phrase may not be descriptive enough.

Rather; a phrase like "How to start a domain flipping business with under $50" can make users to click through. Adding more information such as location (country or city) in the phrase; ie "How to start a domain flipping business with under $50 in Australia" will give even more value to your keyword phrase since consumers and prospects who click on this keyword campaign already know what they want; and what they expect to get once they get to your landing page.

Precisely; that is the longtail keyword theory. If you can apply these tips when creating your keyword list, be rest assured that you are using longtail keywords that will give you impressive PPC and organic search results in the SERPs.

The primary things to consider in PPC campaigns are keyword's search volume and cost per click: Search volume and cost per click will assist you in estimating a PPC budget and setting up a successful PPC campaigns alongside other factors that affect a PPC keyword campaign listed at the end of this post .

As such; to find the right keyword list for your PPC marketing or organic search optimization, you need to use keyword suggestion tools that provide a number of keyword suggestions and relevant information such as monthly search volume, competition, cost per click, keyword difficulty and more.

Here are a comprehensive list of both free and paid keyword suggestion tools you can use to generate high quality keywords for both PPC and organic search optimization.

1. SEO Book Keyword Suggestion Tool
SEO Book is a free keyword suggestion tool that show you how many searches have been conducted in different search engines over a given month for a given keyword entered into the tool.

2. Wordtracker
Wordtracker is an effective keyword suggestion tool that enables you to search for  terms in a huge database of high quality keywords. The information this keyword tool provides include how often a keyword or phrase is searched for. Moreover; this tool also provides a list of related and relevant keywords that you can use as your keywords. A free trial of Wordtracker keyword tool is also available for 7 days in all the three plans: Gold, Silver, and Bronze.

3. Trellian Keyword Discovery Tool
Trellian is subscription keyword tool that enable you to ascertain the market share value for a given keyword or search term, know the number of daily searches, identify common spelling and misspelling, see how a given term is affected by seasonal searching trends. If you need a perfect tool to analyze each keyword or phrase further; Trellian is the tool. You can also find and use free version of Trellian keyword suggestion tool.

4. Google AdWords Keyword Planner
You may be already be familiar with this free keyword suggestion tool provided by Google. This tool provides additional keywords that you may have not even considered: It also provides the number of times a keyword has been searched for, competition level of a keyword: On the plus side, Google keyword planner also examines your web-pages and make a suggestion of keywords that may add more value to your page or website as whole.

5. SERPs Keyword Suggestion Tool
Also known as Ubersuggest Alternative; SERPs is a very useful free keyword suggestion tool that scraps keywords searched for from search engines keyword suggest (Google Suggest, Yahoo Suggest, and Bing Suggest) and provide additional information such as search volume and cost per click.

6. Übersuggest  Keyword Suggestion Tool
Übersuggest is  free keyword suggestion tool that provides a list of relevant keywords within a very short time frame. This tool allows you to set the language you are comfortable using. It also allows you to get keyword suggestion for web, videos, news, shopping sites, recipes, and image search. The only disadvantage of this tool is that it doesn't provide details such as search volume and more

7. WordStream Keyword Suggestion Tool
WordStream keyword tool has both paid and free version of keyword suggestion tool: The free version of WordStream has limited functions and retrieves only a list of relevant keywords including the frequency by which a given keyword is searched for. The paid version of WordStream has three plans with free trial and includes more information such as Google search volume, web search volume, and competition level of each keyword.

These are among the top keyword suggestion tool that you can use successfully to maximize both PPC and organic searches. However; note that the information that will be provided by these keyword suggestion tools are historical data and you should be regularly searching for the latest data on daily basis to get more accurate and resent data for you analysis.

If your goal for keyword research is for a PPC marketing; you should understand that PPC keyword marketing is all about testing, replacing, adding, removing; until you get the right keyword list to emphasize your campaigns on. You cannot do all these without the right web analytics tools that provide sufficient data to enable you determine other important keyword values; other than search volume and cost per click that affect effectiveness of keywords in PPC program such as:
  1. Project impressions
  2. Estimated click-through rate (CTR)
  3. Estimated click per month 
  4. Average cost per click (CPC)
  5. Estimated budget requirements
Free SEOlytics and Google Analytics are some of the keyword analysis tool that you can use to analyze effectiveness of a given keyword in a PPC campaign or organic SEO.


Friday, 31 October 2014

Keywords Optimization: Keyword On-page and Off-page Optimization Techniques



Keywords are among the top ranking factors that all major search engines such as Google, Yahoo, and Bing use to weigh relevancy of web-pages before showing search results that relate to the search term (query) internet users use to find information, product, or services online: On the other hand; keywords are the most important part of on-page search engine optimization, and every website owner should ensure effective keyword research before embarking on content creation and keyword marketing.

Keyword research has a number of advantages to a website: Without the right keywords, a website will not achieve the best ranking positions on search engine results pages (SERPs) of the major search engines. Moreover, when a website doesn't show up in higher positions of SERPs, search engine users will not be able to see it and as a result this will compromise a website's traffic which is necessary for a higher goal conversion rate.

The more specific niche keywords (longtail keywords) you use on your web-page; the higher are chances that internet users will select your website on SERPs. There are a number of online tools that SEO experts or site owners can use effectively to find high quality niche keywords; which will guarantee higher ranking positions on SERPs once an effective on-page search engine optimization is done on a website. 

Some of these keyword suggestion tools are free and others are paid: They include Google Keyword Planner, Wordstream, Wordtracker, SEOBOOK, HubSpot SEO, SERPs, among others. Most of these tools will give detailed keyword information such as monthly search volume and keyword competition which are very important for keyword analysis in order to know keyword relevancy in terms of SEO.

These keyword tools suggest a number of keywords from a large database of keywords that SEO experts can use effectively on web-pages: Keywords must be used effective on-page to ensure that all web-pages are crawled and indexed properly. 

To make good use of keywords for on-page optimization; ensure that you don't over use your keywords on web-pages. Using keywords many times on-page will count as keyword stuffing and search engines (especially Google) will not indexed such web pages. Moreover; make sure that you use your keywords in the titles, heading, and URLs to occur naturally without keyword spamming.

Besides; ensure that you use your keywords as anchor text or links on your web-pages to lead your readers to other relevant web-pages within the site and off-site so that they can get more information from relevant pages. Anchor texts or links are used on-page to give your site impressive ranking opportunities: Search engines consider the number of relevant and quality links that each web-page has before returning search results for the internet users.

On the other hand; images are among the major on-page optimization elements: For proper on-page optimization, ensure that you use your main keywords in all the image Alt tags; which are image descriptions used by search engine robots to properly crawl and understand what a given web-page is all about before returning results for users.

Moreover; you should use highly researched keywords on your site's Meta tags or page descriptions. Using keywords in your meta tags increases your site's click-through rate ; which is among the major ranking factors that all the major automated search engines use before returning relevant and useful web-pages for the users.

 On the plus side, if you properly research for your keywords; these keywords are not only useful for on-page search engine optimization and organic rank, but can also be used for pay per click (PPC) services or keyword advertising in order to maximize goal conversion rate of your a website.

Friday, 17 October 2014

SEO Strategies for an Existing Site: Planning for Effective Search Engine Optimization

How to Plan and Execute a Successful Search Engine Optimization for an Existing Site
Search engine optimization can be so overwhelming without a proper SEO strategy to follow; especially if the website to optimize for search engines was not built with SEO in mind. Building a website with SEO in mind from scratch will always ensure that a site performance in the search engine results pages (SERPs) of all the major search engines such as Google, Yahoo, and Bing is high with very little SEO updates. 

As such; if you are just planning to build your site from scratch, ensure that you review all the necessary SEO strategies that you need to follow in order to build an SEO friendly site from the beginning to the end; which will always guarantee impressive ranks, web-traffic, and goal conversion rate. Moreover; SEO maintenance cost of a site built with SEO in mind is always very low as compared to the one built without any SEO strategy from the beginning.

However; if your website is already existing; don't let SEO overwhelm you as you can still take it on top of the SERPs by targeting and assessing the right elements of your site. SEO strategy for an existing site needs proper planning and patience. Even if you're an SEO mogul; you will not be able to take site on top of the SERPs overnight, not even a fought night or a month or two.

If all goes well with your SEO plan; you may start seeing the results of your SEO efforts within 3 to 6 months of hard work. An effective SEO strategy for an existing website should consider one page of your site at a time; as opposed to the whole site. On the other hand; your strategy needs to look at one element (ie page content, tags, links, site map) of each web-page at a time; as opposed to several elements of a web-page at a time.

SEO strategy that looks at SEO in the perspective of a whole site; or several site elements at a time will get the best of you and fail you terribly. Moreover; you need to collect relevant stats for each page element and know which SEO changes are yielding impressive results; so that you can put more efforts on the right design elements that are working for your site's optimization. You can collect such data if you don't look at each element at a time.

In short; an effective SEO strategy for an existing site should look at SEO in small bite sizes: One page at time; and one element of each page at a time. This strategy will definitely take time for you to start seeing improvements in your site's performance; however, success is always guaranteed and you will start seeing impressive SEO results in a short period of time.

Finally; SEO strategy without efficient web analytics program is not complete and you will not track the success of your SEO efforts. To be able to establish how far you've gone and how much success you've achieved with your plan; you need analytics program that can give you statistical data to analyze and track your SEO strategy success.

Google analytics is one the best free web analytics program that you can use to track the success of your SEO efforts over a given period of time by collect relevant user's data such as location of your visitors, page views, goal conversion rate, devices and browsers your users are using to find your site and more . Good luck!

Related Links:
Optimizing Your Site for Google Search Engine
Advanced Search Engine Optimization

 

Wednesday, 15 October 2014

Importance of Search Engine Optimization (SEO) to Small Businesses

Does my Website Need SEO?
Before answering this question; may be you need to understand first what SEO really is. Coming back to your question whether you need SEO or not; my answers will vary: If your web-pages are always topping the list of returned pages in search engine results pages (SERPs) of all the major search engines such as Google, Yahoo, and Bing; and the traffic to your website is extremely huge; and the goal conversion rate of your site is impressive; then probably your website don't SEO: If these are not true about your site; then you really need SEO. 

Search engine optimization has a number of benefits to small business owners who own websites to market their products, services, or brands. SEO is also one of the modern digital marketing techniques businesses are using to target potential consumers who are searching for information, products, services, and brands through search engines such as Google using different technology platforms; and convert them into sales or into any other marketing goal a given campaign was to accomplish through a website.

The main purpose of SEO is to improve a website's general performance in terms of traffic and goal conversion; by affecting its ranking position in the search results when consumers are searching for related products through search engines like Google.

For your site to achieve your marketing goal; which may be to get an impressive website traffic, or to convert more sales, or to get users download your product, or to get subscribers for news letter, etc etc: It needs to be visible in SERPs for the internet users to be able to click-through to your product's landing pages, where they will take an appropriate action that you intend them to take once they get into your site.

On the plus side; organic SEO provides a free means that small business owners can get free visibility in the search results; which consequently leads to generation of a free and useful website traffic to your website. You don't pay a penny for your webpage to show in the results of organic (natural) searches internet users make through search engines.

On the other hand; search engines don't rank websites in SERPs according to size or name of businesses: As such; organic SEO is the only modern marketing means that small businesses can use to compete with big businesses, since search engines only consider how well SEO of a given site is performed for them to show in the search results.

Away from traffic, conversion rate, and competition; small businesses can also use SEO to build their reputation and brand name online and attract more online audience. When your web-pages show regularly in the SERPs; this will make your site to be popular among the internet users, who may assist in building your online reputation when they share out your content to other users on their social media profiles.

Moreover; other site owners with related content or products niche will also like to link to your web-pages if they top the list of pages in the SERPs: The more links you get from external pages to your site; the more the relevant traffic and the higher your ranking will be: Search engines evaluate the total number and quality of in-coming links to a web-page before showing the search results; such that web-pages with the highest number of relevant and quality incoming links get the first positions in the SERPs.

SEO also involves other marketing techniques search as Pay Per Click, social media targeted advertising, and content marketing: To achieve the maximum performance of a website in relation to SEO; the mixture of organic SEO and paid searches is necessary. With the modern level of competition that exists online; using only one technique will not give your business an impressive return that it should be getting when maximizing both SEO techniques.

Related Links:
Optimizing your Website for Google Search Engine