tag:blogger.com,1999:blog-56250865020053555512024-03-13T11:45:30.997-07:00Guestleaf.comSearch Engine Optimization & Online Marketing SolutionsBarack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-5625086502005355551.post-31853301431422476812019-03-16T06:20:00.001-07:002020-03-16T06:49:45.385-07:00How Marketers Make Money with Google Adsense and Amazon Affiliate Programs without a Website As technology and the internet of things advance day by day, online entrepreneurship has become the easiest and the cheapest way to establish and run a business and get decent returns.<br />
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There are a number of ways to earn money online as a beginner; some will operate fully online like content marketing and affiliate marketing, and others will operate partially online and offline like dropshipping and social medial marketing.<br />
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All these forms of internet marketing techniques are not free and require a marketing platform to access and interact with new and returning online customers, and that is a website, content management system (CMS), or a social media marketing platform.<br />
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Google Adsense and Amazon Affiliate programs are currently the most popular and trusted online earning programs for website owners or online marketers, and one can join from any part of the world and get paid via Cheque, Western Union, or Direct deposit to your local bank when you hit payout limit.<br />
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Considering that most beginners are on a tight budget and may not raise the initial capital to build and run a website, CMS, or paid social media marketing, we are going to narrow down on how any publisher or writer or marketer, whether a beginner or an experienced, can make passive income online through two giant online earning programs; Google Adsense and Amazon Affiliate programs without necessarily running a personal website. <br />
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Before we go further and let you know how you can make money online through both Google Adsense and Amazon Affiliate program on a single free to join publishing platform, let's discuss few things you should know about these two platforms.<br />
<b><u><br /></u></b><b><u>1. What is Google Adsense Earning Program?</u></b><br />
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Google Adsense earning program is one of the major ways publishers and internet marketers make money online today, where Google allows publishers or writers or online marketers to display advertisements on their personal website pages or a hosted AdSense publishing platform.<br />
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Getting a full Adsense account for the first time is a hassle, this is because before approving your own website for an account, Google considers unique and engaging content that has been published over a specific period of time from 3-6 six months depending on the continent you are located.<br />
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In the USA, Canada, and UK for example, it will take at least 3 months or less depending on the number of quality contents published for Google to approve Adsense application.<br />
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On the other hand, it takes at least 6 months or less depending on the number of published contents for African and Asian countries to get Adsense approval. You can refer to the following link to know more about <a href="https://support.google.com/adsense/answer/9724?hl=en" target="_blank">Adsense approval requirements</a> for a personal website or hosted Google Adsense publishing platform.<br />
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When your website gets approved for an Adsense account, ads will start showing on your website and you will earn per impressions, views, and clicks your website visitors make.<br />
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<b><u>2. What is the Amazon Affiliate Program?</u></b><br />
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Apart from Google Adsense, Affiliate Program is another major way internet marketers can make a living online today. Affiliate marketing is where an affiliate company like Amazon and eBay allow publishers, writers, and store owners to display related products and product links on their websites and make money on a commission basis when users purchase items through their affiliate links on their websites.<br />
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Qualifying for an affiliate program always differs from Affiliate companies. Most of the major affiliate companies like Amazon, for example, will require to review a website where you need to use their product affiliate links, and if your website qualifies, you will have to sell at least 3 products through your website within 180 days before becoming a full affiliate.<br />
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For beginners who don't want or have money to spend in paid ads to make good income online through Affiliate marketing just like Google Adsense, whether via their own content website, online store, or hosted publishing platform, you will have to publish quality and unique contents that will organically dominate the major search engines, particularly Google.<br />
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The more your pages dominate the top slots of the first page of search engines, the more search engine users will click on the link to your pages, and the more they will engage with ads on your page and make money when they click ads, view ads, make an impression, or buy affiliate product via your affiliate links.<br />
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Writers or publishers who have or want to own their own affiliate website will have to major on deep website organic search engine optimization from search-engine-friendly and user-friendly designs to keyword research and many more attribute that make a powerful website, which is a lot of work and expensive for beginners.<br />
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To succeed in making money through affiliate marketing, in particular, you have to select and write about a niche that has little competition on search engines so that your pages can rank on top of search results easily above your competitors.<br />
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Also, ensure that you select a niche or topic that is product related and solutions will be to buy the affiliate products. This is so so that you will easily find relevant and related products to show on your pages.<br />
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<b>Where do I Earn Online Via Google Adsense and Amazon Affiliate Program Without a Website?</b><br />
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Good question! I know you have been waiting for this. So, you're just getting started with making income online and you don't have enough money and time to build an Amazon Affiliate and Google Adsense website?<br />
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Don't worry, there is a way you can make money via both Adsense and Amazon affiliate programs on a single platform for free, without undergoing the long hustling process of building a website, doing SEO, and adding content.<br />
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<a href="http://hubpages.com/_2slyksqtc69ma/user/new/" target="_blank">Hubpages</a>, is a content site that you can join for free from any part of the world, and publish your contents about any niche or topic, and be able to display Google Adsense ads and Amazon Affiliate product links at the same time and make money that is paid by Hubpages via your PayPal account every month upon reaching a payout threshold of USD 50.<br />
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No search engine optimization hustles since Hubpages is already optimized for search engines, and publishers only focus on keywords and writing quality, unique, and engaging content that dominate major search engines.<br />
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However, you will still need to apply for the Adsense account and the terms still apply on Hubpages. The Adsense account you get via Hubpages is not a full Adsense account and you cannot use it anywhere else apart from Hubpages and other Adsense hosted partners like Blogger and YouTube.<br />
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Another shortcut to get Hosted Adsense account apart from writing or publishing on Hubpages and Google's blogger is applying through your YouTube channel when you have enough engaging videos that Google sees is sufficient to get hosted Adsense approval.<br />
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After getting a hosted AdSense account, you can make a website of your own and apply for Adsense upgrade later, but this is optional since after all; you can still earn via hosted Adsense account on Hubpages and other Adsense hosted partners discussed earlier in this article.<br />
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I am choosing Hubpages over other Adsense hosted partners because only Hubpages supports two tear earning programs, that is Adsense and Amazon Affiliate Program on one platform.<br />
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While you wait for your hosted AdSense account to be approved via Hubpages as per Adsense terms, you can still use and make money through Amazon affiliate links since you don't need to make an Amazon affiliate application once on Hubpages.<br />
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The fact that you can display Amazon products on Hubpages and use their affiliate links on your pages from day one; without applying to be an Amazon Affiliate is a win for new publishers and writers who want to make money online, without spending a single cent on building a website and using other marketing software that are damn expensive to sell on Amazon Affiliate program.<br />
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By the time you get Adsense approval, you shall have made some money via Amazon on Hubpages, and when you combine the two tear earning programs into one, trust me you'll make good money on Hubpages without unsuccessfully spending your money on scams that are everywhere over the internet.<br />
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The only long-term online earning strategy is product-related content search engine marketing: However, it's not a holiday in the park since you need dedication, patience, and hard work at the beginning.<br />
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Agree to yourself and make content research and publishing plans. When I started with Hubpages, I was publishing at least 2 to 3 quality articles per week. This number is small but I was doing so since I needed time to do keyword and detailed facts researches before publishing my contents, and you can do the same or more as this should not be difficult for anyone who has some writing skills.<br />
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You don't have to be a perfect writer or publisher to archive this. As you continue writing well-researched contents, your skills will improve over time and you will become a complete writer before you know it.<br />
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Another important thing: If your publishing area of interest has no enough related affiliate products to display alongside your content, you can choose another favorite niche market with enough products.<br />
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However, you will have to do sufficient research on the topics so that you know a lot on topics before writing and publishing your content.<br />
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Like I said, when I started writing, I was doing 2 - 3 contents per week. You can do the same or even more than that and in six months, your Hubpages account will have over 30 quality articles, which is a very good amount of content and you may have your Adsense account approved even earlier.<br />
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So, what are you waiting for? signup for free today on <a href="http://hubpages.com/_2slyksqtc69ma/user/new/" target="_blank">Hubpages</a> and start your journey to financial freedom and remember to thank me later.<br />
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-80316041646659150942019-03-08T09:25:00.003-08:002019-03-08T09:30:53.184-08:00AboutGuestleaf.com is a content site covering a wide range of topics mainly organic search engine optimization, search engine marketing tips, and How To articles. The site is maintained by Barack James who is an experienced content marketing guru, affiliate marketer, and a web developer and you may get more useful information covering any of the internet marketing techniques mentioned.Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-82817851799061812862017-09-28T01:50:00.001-07:002019-03-08T09:08:02.878-08:00How to Remove MyWebFace Toolbar from Mozilla and Google Chrome Without Anti-virus<br />
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<b><a href="https://1.bp.blogspot.com/-3IGxlvHaAV0/Wcy3VNVXUxI/AAAAAAAACRQ/SeuAkQEFuCc0nQVfSKjODfEwixQYucdFQCLcBGAs/s1600/mywebface-toolbar1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="391" data-original-width="816" height="190" src="https://1.bp.blogspot.com/-3IGxlvHaAV0/Wcy3VNVXUxI/AAAAAAAACRQ/SeuAkQEFuCc0nQVfSKjODfEwixQYucdFQCLcBGAs/s400/mywebface-toolbar1.jpg" width="400" /></a></b></div>
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<b>MyWebFace</b> is a toolbar that installs as an Extension or Add-on in web browsers such as Mozilla, Google Chrome, and Internet Explorer and takes over the functions of these browsers. From a personal experience, MyWebFace causes a number of problems that interfere with your browsing experience. Here are some major problems that I experienced after MyWebFace installed into my web browsers: <br />
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1. Your web browser will hang a lot causing poor browsing experience when you do your searches.<br />
2. Most of the searches will lead to unwanted or irrelevant websites.<br />
3. Most searches will show sponsored adverts<br />
4. MyWebFace promotes third-party search engines especial MyWebSearch and MyStartSearch<br />
5. MyWebFace causes lots of pop-up adds <br />
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If you have a good anti-virus software installed on your computer, removing MyWebFace may be few clicks away. However, if you do not have any anti-virus installed in your PC, there are a few process that you need to accomplish in your Mozilla and Google Chrome web browsers.<br />
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<b>A. How to Remove MyWebFace Toolbar from Mozilla and Chrome</b><br />
There are two methods you can follow to completely remove or disable MyWebFace toolbar from Mozilla: <br />
<b>Removing Through the Control Panel</b><br />
Removing MyWebFace toolbar from the Control Panel is very easy. However, this toolbar may not be listed in your Control Panels' Add/Remove Programs like it happened in my case, making it difficult to remove through the Control Panel. If not listed in the Control Panel, you will have to remove MyWebFace through the settings on Mozilla and Google Chrome. You can find out if this toolbar is among the programs in your Control Panel by following these steps:<br />
1.Click Start<br />
2. Click Control Panel<br />
3. Select Uninstall a Program under Programs <br />
4. When on Add/Remove Programs or Uninstall/Change a Program, search and click on MyWebFace<br />
5. Click Uninstall and restart your PC<br />
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<b>Removing Through the Settings of Mozilla</b><br />
1. Click the three lines icon at the top right corner of Mozilla home page<br />
2. Click on Add-ons<br />
3. Click on Extensions at the menu on the left side of the screen<br />
4. Click "Disable" to disable MyWebFace or "Remove" to completely remove it from your PC<br />
5. Restart your PC <br />
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<b>Removing the Settings of Google Chrome</b><br />
1. Click the three dots icon at the top right corner of the home page of Google Chrome<br />
2. Select "Extensions". If you have Windows 10, find "Extensions" under "More Tools"<br />
3. Uncheck "Enable" to disable MyWebFace/FilmFanatics or click Bin icon to completely remove it from Chrome browser.<br />
4. Restart your computer<br />
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Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-47569200510004040692017-07-10T23:17:00.000-07:002019-03-08T09:10:00.520-08:00How To Resolve Page Not Found Error While Updating/Editing WordPress Page/Post<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-n2p4pYGnUKU/WWRsSSaqUHI/AAAAAAAACQU/nAxgQBKELcwbZF4N8kUh3U2NM0X-3-9BwCLcBGAs/s1600/404%2BError.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="321" data-original-width="610" height="210" src="https://1.bp.blogspot.com/-n2p4pYGnUKU/WWRsSSaqUHI/AAAAAAAACQU/nAxgQBKELcwbZF4N8kUh3U2NM0X-3-9BwCLcBGAs/s400/404%2BError.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">How To Fix Page Not Found When Updating WordPress Page</td></tr>
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WordPress comes with a number of inbuilt security features that are useful in providing security to your website as a whole while online. One of the security features is called <b>ModSecurity</b>, which you can find when logged in your <b>C-Panel</b>.<br />
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ModSecurity provides an extra layer of protection to all your domains under a given C-Panel account. By default, <b>ModSecurity</b> feature is Enabled in your C-Panel settings. When enabled, this security module will make it difficult to update or save changes after editing text or uploading images to your WordPress page or post page.<br />
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To resolve the 'Page Not Found' error message while updating your WordPress page or post page; you will have to TEMPORARILY disable the <b>ModSecuity</b> feature to troubleshoot the update error message.<br />
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When you are done updating your WordPress page or post page successfully, this important security module feature should be enabled again for extra protection for your domains.<br />
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How to Disable/Enable ModSecurity Feature in The C-Panel </h3>
1. Log in to your C-Panel<br />
2. Scroll down to Security section<br />
3. Click on ModSecurity<br />
4. In the ModSecurity window under Configure All Domains, click on Disable button, then Disable All.<br />
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After you have disabled the ModSecurity, go to your WordPress website and refresh the page/post page that you were editing, edit the page and update it: The update should be successful this time.<br />
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If the update is not successful, you will have to wait for a few minutes and then try again later as the security module may have not fully updated the changes you made in the C-Panel.<br />
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After you have successfully updated your WordPress page or post page, go back to your C-Panel on ModSecuity window and click Enable to enable ModSecurity feature for all your domains.<br />
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If this was helpful, please share out! <br />
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-48816801183141745082017-05-11T00:49:00.003-07:002019-03-08T09:02:33.999-08:00Improving Site Performance in the SERPHow to use Organic Keywords Effectively<br />
Major search engines such as Google and Yahoo uses a number of factors to determine web pages that appear in the search engine results page (SERP), and organic keywords are one of the major things they use: A good ranking in the SERP begins and does not end with organic keyword research. How you use the keywords in your web pages, titles, URLs, snippets, and links; which is also referred as keyword positioning, is of a very big importance for your website's ranking in the search results. <br />
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For a good SERP results with keyword placement; you will have to use your main keywords on your web pages in a very careful manner to ensure that you don't overuse them. Keyword stuffing can lead to your website being marked as a spam by the search engines, and will not show among the top sites in the search results. Moreover, you need to use the keywords in the page titles and subtitles where necessary and make some few links to increase your web page's authority, which is also among the things search engines consider when showing web pages in the search results. <br />
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Finally, include some of the organic keywords in your URLs and also in the snippets that will show alongside your page's URL in the SERP; and as ALT tag on images which in most cases shows in the SERP and may increase clicks on your page. <br />
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How to Get SERP Reports and Actionable steps to Improve Website Traffic.<br />
When internet users search for products or services through the search engines; web pages are ranked from top to bottom depending on the quality score that includes; page authority, inbound links, effective use organic keywords, site structure, and much more. You can use specific SERP analysis tool to collect all these data from top pages that are ranking high for similar keywords that you are targeting and see where you can make necessary changes to overcome your competitors. <br />
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To improve your site's traffic, you will have to improve its visibility in the SERP. You can visit all the top ranking pages in the search engines one by one; as this will enable you to find out what they are doing differently and what they are not doing so that you can make an informed changes on your web page that you need to rank high past your competitors: If you find that they are doing a lot of links from outside quality web pages than you are doing, start finding relevant high quality web pages and link to those pages; you can use a good link finder tool that will get you quality web pages that are not spam to link to. <br />
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On the other hand, if the keywords they use are more organic than yours, find a better keyword tool and start doing a thorough long-tail keywords research; which will improve your ranking in the search result, and consequently, your site's traffic will significantly increase. The secret is to find long tail keywords that have high search volume but with a small competition.<br />
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Click Through Rate (CTR) of Page 1 in the SERP<br />
CTR is the number of clicks a link to your site or advertisement gets in the SERP after a given period of time; CTR is calculated by dividing the number of clicks by the number of times the advert or link shows in the SERP (Impression). When your site or advertisement shows up high in the SERP; you will definitely get a high CTR. <br />
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The higher a web page ranks in the SERP, the higher CTR will be: As such, Page number 1 in the SERP will always enjoy the highest number of clicks. To get more clicks for your ads even if your page doesn't rank high in the search results, you will need to optimize your advertisement with quality keywords that will attract potential buyers. You can also include offer or discount with the advertisement, as ads with prices, offers, and discounts always tend to get more CTRs.<br />
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Benefits of Tracking SERP for your Business<br />
Tracking and analyzing SERP is one of the most effective ways to overcome competition in your niche. When you keep track of the SERP all the time, you will know how your website, in general, is doing as compared to the sites of your competitors. This way, you will also know exact changes that you need to make on your web pages to increase your web ranking and hence traffic and CTR. You need to be ahead of your competitors all the time, and you can only achieve this when you keep tracking your site's performance in the search engine results page. <br />
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Finally, keyword positioning is a vital search engine optimization strategy; and any internet marketer should know how to do it properly. When done the right way, keyword positioning will significantly increase your site traffic by increasing its click through rate. Sites with high click through rates will always have high leads and conversion rate since most clicks are always from potential buyers.Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-77070609963876902512017-05-11T00:15:00.001-07:002019-03-08T08:55:58.350-08:00SEO Audit: Content AuditSEO Content Audit<br />
A content audit is one of the areas of SEO audit
process to boost a website's google ranking in the search engines
results page (SERP). Content audit, also known as on-page auditing, is
one of the widest areas of search engine optimization audit since it
involves an audit of important sections of all web pages in a website
including URL analysis, main navigation, main page content, footer
navigation, breadcrumbs, consistent content production, HTML Sitemaps,
among others. Since content audit involves a page-by-page analysis, the
cost increases with the number of pages to be audited: However, if you
are dealing with a huge website that has numerous web pages, it may be
necessary to audit the following important areas of web pages to save on
time. <br />
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1.) Main Page URL<br />
A content audit of web pages begins
with the main page URLs. There are a number of tools specifically
designed to check for any broken URL, which may hinder your site's
visitors from accessing some of your web pages. On the other hand,
ensure that every page's URL has relevant keywords that relate to the
content, products, or services offered on the page. Most of the URL
checkers will give you options to correct every broken link and even
change the keywords that need some changes. <br />
2.) Main Page Content<br />
Main
page content is one of the major areas of content audit. If you are
dealing with a number of pages with your audit, it is advisable to
identify and start your audit with web pages that have massive traffic.
The main page content audit should focus on main relevant keywords that
every page should have. Ensure that every page has the correct longtail
keywords for its industry and the target audience. Moreover, ensure that
every page has the correct keyword density to avoid keyword stuffing
that may lead to search engines penalties, also, ensure that enough
keyword variations are used all over the page. <br />
Finally, since search
engines like web pages with sufficient content, see that all pages have
enough content from texts, video, to pictures to make them media-rich
and attractive to the search engines and humans. Also, ensure that there
is a strategic plan for consistent content production to keep
competition at bay and outrank common competitors in the website's
niche. <br />
3.) Page Title <br />
Page titles are another important content
audit area. Ensure that all pages have titles and subtitles. Moreover,
all titles must have relevant keywords on them for maximum optimization
to the search engine robots. It is also very important to ensure that
all the titles have the optimum length of between 30 and 55 characters
long, which is very important for search engine crawling. <br />
4.) Meta Description<br />
Meta
descriptions are very important for both search engines and human: Web
pages with meta description tend to rank high in the SERP due to a high
click-through-rate they get from the search engine users: The more
precise and keyword-focused a meta description of a web page is, the
more search engine users will be engaged and the more they will click
the link. As such, ensure that all pages have a meta description and all
the relevant longtail keywords are used to attract both the search
robots and users.<br />
5.) Alt tags<br />
Search engine crawlers use images
and all relevant keywords associated with the images to return web pages
on the SERP. Consequently, it is necessary to make good use of alt tags
on all images of every web page by tagging longtail keywords for a high
ranking position on the SERP, and more click-through-rates from users.<br />
6.) Internal Linking<br />
A
Content audit involves extensive checkups on linking structure of all
web pages within a website. Ensure that linking texts include main and
relevant keywords that are associated with every page. Moreover, ensure
that all the links are not broken and lead to the right web page so that
users can get the right information they need. A strong internal
architecture is very important for search ranking and this should be
among the audit areas to take seriously for web pages to rank higher. <br />
7.) Spelling and Grammar<br />
Spelling,
grammar, and typos are major issues of users experience: The more
user-friendly a web page is, the more the web page will be
search-engine-friendly and will rank high in the SERPs. Ideally, there
are a number of proofreading applications that can be used to correct
all the spelling, grammar, and typos errors on all web pages for a good
user experience and search results. <br />
8.) Unique Contents<br />
Duplicate
contents are among the major culprits when it comes to ranking in the
SERP: Original and unique contents that don't appear anywhere on the
internet tend to get high ranks in the search results of the major
search engines. As such, during a content audit, ensure that all the
pages have unique contents that do not appear on any web page online.<br />
9.) Outbound Links Audit<br />
Outbound
links are links that lead a site's visitors to external web pages for
more relevant information that they need online. A poor outbound linking
is very detrimental to search ranking: Consequently, ensure that all
outbounds links are working properly and no single link is broken for a
good user experience and good ranking on the SERPs of all the search
engines. <br />
10.) Call to Actions<br />
Call to actions are the main
influencers of a website's conversion rate. The more call to actions
used on a web page, the more conversion rate a website will achieve
since users will know what is expected of them once they are on a web
page. During the content audit, ensure that every call to action is
working properly and add a relevant call to action on all web pages for a
higher conversion rate.<br />
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Conclusion<br />
A Content audit is the
most important area of SEO audit as a whole since it maximizes user
experience, which is one of the most important signal that search
engines consider before returning relevant web pages on the SERP. While
performing your audit, ensure that most important areas of every web
page such as the URL, outbound and inbound links, titles, subtitles,
meta descriptions, and alt tags are audited and necessary changes and
updates are made for a good user experience and a more search engine
friendly web pages.Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-41393226973518673432014-12-08T01:19:00.001-08:002019-03-08T09:11:20.755-08:00AdComparator A/B Testing Tool: PPC Performance Testing for Higher ConversionsPrecisely; testing is your best friend during any SEO strategy; whether <a href="http://organicrank.blogspot.com/2014/10/understanding-organic-seo.html" target="_blank">organic SEO</a> or Pay Per Click (PPC). To be specific, PPC optimization will never work for you without <span class="mceItemHidden">continuous </span> testing of different elements of different ad versions against one another.<br />
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The most common and the most easy to use form of testing is A/B testing; which is testing one ad version against another: It's all about testing two or more ads version against one<em> control ad</em> at the same time. A/B testing or split testing may be time consuming; however, marketers who use this PPC ad performance testing technique always get better results in the long run.<br />
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For your PPC ad performance testing to be successful; firstly, you need to understand what you want to test and what you want to achieve with the testing: Depending on the goal of your PPC, whether to increase traffic, or to increase conversions, or just to tweak the overall look of your ads; target different elements of your PPC ads while taking consideration of your PPC goal.<br />
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After knowing what you are trying to accomplish with your PPC campaigns; start your testing with single ad version that acts as your baseline for testing against several other ads. You can do this by first <a href="https://support.google.com/adwords/answer/1704395?hl=en" target="_blank">creating at least one PPC ad</a> and then allow it to perform long enough to allow you to collect some data against which you will compare future ad designs.<br />
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Most of the PPC programs such as <a href="http://advertise.bingads.microsoft.com/en-us/home" target="_blank">Bing Ads</a> and <a href="https://www.google.com/adwords/" target="_blank">Google AdWords</a> will take you through the process of creating your first ad copy: They provide features within their programs that will enable you to change and compare <span class="mceItemHidden">different </span> elements of different ads at the same time, in order to establish which element of a given ad copy is performing better than the other. Alternatively; you can decide to use one of the best <a href="http://organicrank.blogspot.com/2014/12/how-to-select-best-ppc-bid-management-software-program.html" target="_blank">PPC management software programs</a> to set up and manage your PPC ads easily without the hustle.<br />
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Once you have established your baseline performance; you can create different PPC ad versions that you can test and compare against different elements of the baseline ad. The key to succeed with A/B testing is to change only one element of a given ad at a time, so that you can establish with element is performing better and which one is performing poorly and should be <span class="mceItemHidden">replace</span>.<br />
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You need to run both the <i>control ad</i> and one or more <i>test ads </i>at the same time to find out which one is performing better than the other for your test to be accurate and meaningful. When doing changes to different <span class="mceItemHidden">elements </span> of the control ad and the test ad(s); here are the top elements to tweak and test against each other until you find the best performing combination.<br />
<ol>
<li>Headline</li>
<li>Main keywords</li>
<li>Call to action</li>
<li>Ad text</li>
<li>Different landing pages</li>
<li>Different opening paragraph</li>
</ol>
These are just a few elements that you need to change and test against each other. This whole process is time consuming but the results are impressive: If you think that this process can overwhelm you; I have a solution for you: You can <span class="mceItemHidden">alternatively </span> use <a href="http://adcomparator.com/" target="_blank">AdComparator PPC testing tool</a>, which is perfect tool to test different several elements of different ads copies against one another at the same time. Here are among the ad elements of different ads you can test at the same time using amazing AdComparator PPC testing tool:<br />
<ol>
<li>The highest performing headline</li>
<li>The highest performin sub-headline</li>
<li>The highest performing opeining paragraph</li>
<li>The highest performing offer</li>
<li>The highest performing price point</li>
<li>The highest performing layout</li>
<li>The highest performing color scheme </li>
</ol>
Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-73156474548719038582014-12-05T01:03:00.000-08:002019-03-08T09:13:11.211-08:00Handy Techniques to Reduce Your Pay Per Click CostPay per click (PPC) is the most effective way to get target more potential customers and qualified traffic that converts; however, a PPC ads can be so costly when your <a href="http://organicrank.blogspot.com/2014/12/how-to-select-best-ppc-bid-management-software-program.html" target="_blank">PPC bid management strategy</a> is not effective.<br />
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On the other hand; to set up a cost effective PPC campaigns, you need to determine <a href="http://organicrank.blogspot.com/2014/12/How-Much-Does-Pay-Per-Click-Cost.html" target="_blank">PPC keyword value and cost</a> of each keyword you need to bid on first.<br />
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To successfully manage your PPC campaigns cost; there are a number of PPC keyword bidding elements that you need to keep monitoring, testing, analyzing, removing, replacing, and so on till you find the perfect combination that will work for you.<br />
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In short; PPC keyword testing is the key to succeed in online advertising. <a href="http://adcomparator.com/" target="_blank">AdComparator</a> is one of the best automated PPC keyword testing tools; which simultaneously test a number of different aspects of online advertisements such as best performing headline, best performing sub-headline, best performing offer, best performing price point, best performing layout, best performing color sheme, best performing opening paragraph and much more. <a href="http://tools.seobook.com/ppc-tools/calculators/split-test.html" target="_blank">PPC G-Test Calculator</a> is also a good option. <br />
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Ideally; PPC ad testing should come before setting up your campaigns with any PPC provider since controlling your PPC cost will be much easier with high quality keyword list: Only then; you need to use one of these <a href="http://organicrank.blogspot.com/2014/12/how-to-select-best-ppc-bid-management-software-program.html" target="_blank">PPC bid management software</a> programs if necessary; or find PPC providers such as <a href="https://www.google.com/adwords/" target="_blank">Google AdWords</a> and <a href="http://advertise.bingads.microsoft.com/en-us/sign-up" target="_blank">Bing Ads</a> that will provide additional features to assist you in managing the following elements of your PPC ads:<br />
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<b>Handy Techniques to Reduce Your Pay Per Click Cost </b><br />
<ol>
<li><b>Dayparting</b>: Dayparting is one of the best methods for reducing the cost of your PPC campaigns by targeting your campaigns to the most effective times of the day or week. To succeed with day parting; you need to monitor closely your ad performance and determine which time of the day or day of the week your campaigns perform the best, then set it on you bid management software if you automate bid management; or set it up on your PPC programs manually.</li>
<li><b>Geo-targeting</b>: Geo-targeting feature allows you to target a given demographic location such as country or city with your ads: This feature make your ads to appear only on the locations that you want them to appear, such that you only target more potential buyers who will take an action when they get into your PPC landing page.</li>
<li><b>Negative keywords</b>: Most of the PPC programs or PPC bid management software will allow you to include all the negative keywords that your ads should not appear when users are searching for product or services. This is one of the best way to reduce your PPC budget since some ads that are associated with your topic but not specific product or service may show up search results when negative keywords are used on search engines.</li>
<li><b>Effective match type</b>: Match type that you set for your keywords can significantly decrease or increase your PPC cost: Broad match occurs when your ad is showing when broadest and generic terms are searched for: Phrase match occurs when your ad is shown when key phrase you selected is searched for in the correct order but may also include some words that you din't include: Exact match occurs when your ad show only for the searches that contain exact words that you selected. However; when using this feature; ensure to take caution when narrowing your match type since you can end up losing potential customers who may not be sure of what they want.</li>
<li><b>Remove poorly performing keywords</b>: Poorly performing keywords should be replaced or removed from the list: This can easily be done using <a href="http://www.google.com/intl/en/adwordseditor/" target="_blank">Google AdWord Editor</a> or <a href="http://tools.seobook.com/keyword-list-cleaner/stripper.php" target="_blank">Keyword List Cleaner</a> to trim down your keyword list by removing all poorly performing keywords.</li>
<li><b>Reduce the amount of bid per keyword</b>: Bidding for the highest ranking slots is always costly. On the other hand, going for the highest ranking slot does not guarantee more conversion especially since there is more competition in the highest slots: You can reduce the amount of bid per keyword by going for lower ranking slots but more click volumes: Remember that the more clicks your ad gets, the more traffic and potential conversion opportunities. </li>
</ol>
<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-72666027859235124042014-12-03T01:31:00.002-08:002019-03-08T09:13:26.165-08:00PPC Keyword Budgeting: Estimating PPC Keyword Cost and ValueFirstly; before we figure out how you can estimate PPC keyword cost and value; you need to decide whether <a href="http://organicrank.blogspot.com/2014/12/how-to-select-best-ppc-bid-management-software-program.html" target="_blank">PPC bid-management automation</a> is for you; or PPC manual bid management is the best.<br />
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Secodly; if you need a cost effective budget for your PPC campaigns; you need a list of only relevant keywords to bid on; period. Use one of these great <a href="http://organicrank.blogspot.com/2014/11/pay-per-click-and-organic-rank-longtail-keyword-suggestion-tools.html" target="_blank">longtail keyword suggestion tools</a>
to find a list of most relevant keywords for your PPC advertisements, which will attract only potential buyers to click through your
ads and probably take an action depending on your <a href="http://organicrank.blogspot.com/2014/11/designing-converting-ppc-ad-landing-pages.html" target="_blank">PPC landing pages design</a>.<br />
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Most of these keyword suggestion tools provided in the link above; for example <a href="http://adwords.google.com/keywordplanner" target="_blank">Google AdWords</a>, will give you sufficient report such as search volumes and other ad budget requirements for each keyword that you need for your PPC keyword budget estimation such as:<br />
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<ol>
<li>Total Monthly Clicks / Total Daily Click </li>
<li>Estimated Avarage CPC / Cost Per Keyword</li>
<li>Avarage Conversion Rate</li>
</ol>
<b>Estimating PPC Keyword Cost, Value, and ROI</b><br />
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Before you actually begin to determine a given keyword PPC budget; you need to determine which value of conversion is appropriate for you for that keyword: Note that <i>the value of conversion</i> (the average profit per order) is different from the <i>cost per conversion</i>. The value of conversion is the profit you stand to gain when one of your ads converts; while cost per conversion is what you actually pay when an ad leads to conversion.<br />
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On the other hand; you also need to calculate <i>the average number of conversion</i> of each keyword; by multiplying the number of <i>clicks per day</i> by the <i>average conversion rate percentage</i> of that keyword :<br />
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With the value of conversion and the average number of conversion in place for each bidding keywords; only then can you begin to estimate your keyword's daily and monthly PPC budget, and it begins by determining how much money you need to spend on your overall PPC campaign; which always should not be too much, and should equate to 20 or 30 percent of your total SEO budget including <a href="http://organicrank.blogspot.com/2014/10/understanding-organic-seo.html" target="_blank">organic SEO</a>.<br />
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To determine the daily keyword PPC budget for a given keyword; multiply the average value of conversion by the average number of conversions you need per day:<br />
<ol>
<li>Daily Keyword Budget= (average conversion value) * (conversion per day)</li>
</ol>
To determine the monthly keyword PPC budget for a given keyword; multiply the daily budget of that keyword by the number of days in the month:<br />
<ol>
<li>Monthly Keyword Budget= (daily budget) * (days in the month)</li>
</ol>
All these math thing can be so overwhelming some individuals: Alternatively, you can use one of the following PPC calculators which are fast and efficient. You only need to enter relevant values that can be obtained from one of the above linked keyword suggestion tools and hit calculate to get PPC budget estimate, PPC ROI, and PPC ROAS:<br />
<ol>
<li><a href="http://www.fuelinteractive.com/ppc-roi-calculator/" target="_blank">Fuel InTeracTive</a></li>
<li><a href="http://tools.seobook.com/ppc-tools/calculators/roi.html" target="_blank">PPC ROI Calculator</a></li>
<li><a href="http://tools.seobook.com/ppc-tools/calculators/roas.html" target="_blank">PPC ROAS Calculator</a></li>
</ol>
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-57850213602672464992014-12-01T01:45:00.000-08:002019-03-08T09:13:44.098-08:00PPC Bid Management: How to Select the Best PPC Bid Management Software ProgramPay per click (PPC) campaigns are becoming more competitive and more expensive as marketers are widely utilizing internet for marketing their products and services. As such; before setting up your PPC campaigns or bidding on any keyword; ensure that you <a href="http://organicrank.blogspot.com/2014/12/How-Much-Does-Pay-Per-Click-Cost.html" target="_blank">know cost and value of each keyword</a> you want to bid on. <br />
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On the other hand; to cope with this stiff competition; you need to monitor and manage your PPC keywords very closely. Bid management is the method by which you control the amount you spend on your PPC keywords.<br />
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Ideally; there are two methods for bid management: Manual bid management and automated bid management: Manual bid management is a bid management that you conduct on your own without the help of any software.<br />
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In most cases; manual bid management is sometimes very complicated and time consuming: You need to keep track of what your competitor is doing, track your conversions, test and closely monitor the performance of existing and new keywords, watch all your PPC campaigns every time especially when using multiple PPC providers and so on.<br />
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All these tasks can be so overwhelming and most marketers opt for automated bid management software or services: Manual bid management is not nearly as effective or manageable as using an automated bid management program; especially when you have dozens of keywords to manage.<br />
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Bid management software can be divided into two categories: Hosted and Desktop bid management application programs. Hosted bid management software is by fer the best bid management software since you'll need not to keep updating the software now and again as in the case of desktop bid management application.<br />
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<b>Essential Things to Consider When Selecting Bid Management Software</b><br />
<ol>
<li>A single interface for multiple PPC campaigns: Today; running PPC campaigns from several different providers may be necessary. You need a bid management software that will enable you to manage all the PPC campaigns regardless of the provider.</li>
<li>Conversion tracking: You need a software solution that includes conversion rates and cost per sale tracking each keyword that you are tracking.</li>
<li>Global change capabilities: As we all know that PPC campaigns need adjustments frequently; for them to be effective, a good PPC management software needs to be capable of making global changes; such that when you make one change, all the campaigns that you specify are updated automatically.</li>
<li>Fraud monitoring and documentation: Click fraud is costing companies lots of money: A perfect bid management software application will monitor your PPC campaigns for signs of click fraud and provide a clear documentation.</li>
<li>Reporting capabilities: Nearly all bid management software provides reporting feature; however, the kinds of reports differ from one solution to another and it's worth your time to counter check and select the one that offers most of the PPC reports.</li>
</ol>
<b>Top 9 Bid Management Software Programs and Agencies</b> <br />
<ol>
<li> <a href="http://www.google.com/doubleclick/" target="_blank">DoubleClick</a>: Provided by Google, doubleclick is one of the best PPC bid management tool available online: It offers a range of impressive features such as revenue management, campaign workflow and global ad marketing.</li>
<li><a href="http://www.ignitionone.com/search/" target="_blank">Ignitionone</a>: This is one of the best paid search bid management service with a number of features such as engagement optimization, landing page testing, global capabilities and more.</li>
<li><a href="http://www.ppcmanagement.com/ppc_pro.htm" target="_blank">PPC Pro</a>: PPC Pro was a great software for PPC bid management which is current not available for new users: However, it has turn into a PPC bid management agency providing the best PPC bid management service to clients.</li>
<li><a href="http://kenshoo.com/products/kenshoo-search/" target="_blank">Keshoo</a>: Kenshoo is no doubt one of the best and most effective bid management available today: It also includes several features such as global change capability, conversion tracking, multiple PPC campaign management and more.</li>
<li><a href="http://www.adobe.com/ie/products/adlens/adlens-for-search.displayTab2.html" target="_blank">Adobe AdLens</a>: Adobe AdLens is a desktop software but with a number of impressive features that you may not find on some of the hosted bid management software. It is easy to maintain and enables you to completely automate bids or manage them direcly.</li>
<li><a href="http://www.wordstream.com/bid-management-tools" target="_blank">WordStream</a>: WordStream is an easy to use paid bid management software with all of impressive PPC features such as global change, conversion tracking and more.</li>
<li><a href="http://www.clicksweeper.com/keywordroi.html" target="_blank">ClickSWEEPER</a>: Thi is one of the best PPC tool available with features such as extended ad network, multiple PPC account management, keyword optimization, ad copy evaluation, and performance trends and alerts.</li>
<li><a href="http://www.ppcbidmax.com/" target="_blank">PPCbidmax</a>: PPC bid max supports a number of cool features such as account management, bid management, Ad group management, automated bid system, ROI tracking and several reporting.</li>
<li><a href="http://www.marinsoftware.com/" target="_blank">Marin Software</a>: Marin software includes several of amazing features for paid bid management that targets the highly potential customers online: It supports a number of features such as global change, multiple account management and more. </li>
</ol>
Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-68172881627553381032014-11-24T00:17:00.000-08:002019-03-08T09:13:58.350-08:00Designing Converting PPC ad Landing Pages: Why Your PPC Campaign Isn't ConvertingPrecisely; a successful pay per click (PPC) campaign begins with a well-designed PPC goals to achieve, right PPC keywords and Keyword placement, effective PPC ad description (ad copy) and finally a well-designed <i>PPC</i> <i>landing pages</i>.<br />
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If your PPC ad campaign is not working like you expect it work; you may have freaked out on one of the PPC ad elements mentioned above. Probably; you,ve taken your time and designed PPC ads that every advertiser is dieing for: Right keywords, perfect ad copy, and impressive amount of traffic referral; but poor conversion rate.<br />
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Ideally; you may set-up a cool PPC ad that has a potential to work just fine; however, without a perfect matching landing pages for your PPC ads, you may be leaving hell lots of money on the table and instead pay huge cost for your PPC budget.<br />
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Here is the little known secret: A poorly designed PPC ad landing page will send off potential buyers back to search engine results page even if your landing page includes everything that visitors needed; and you may sited there wondering what the hell is happening with your perfectly set-up cost effective PPC ads: It is simply because of ugly PPC landing pages on site. Here are 5 tips for designing a converting PPC landing page:<br />
<br />
<a href="http://get.unbounce.com/ppc-landing-page-guide/" target="_blank">Get The Ultimate Guide to PPC Landing Pages Free E-book</a> <br />
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<b>1. Specific Landing Pages for Each PPC ad</b><br />
Targeting specific audience is the secret to succeeding with PPC marketing: To successfully target specific audience; design specific landing page for each PPC ad: Designing specific landing page for each PPC ad will enable you to tailor the pages to specific audience that you target with your ads; which in turn increases conversion rate due to highly qualified traffic.<br />
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<b>2. Use Direct, Concise and Descriptive Headlines</b><br />
Website visitors always expect to know everything you have to offer them by reading the headlines: Visitors determine the usefulness of a given web-page when they read the titles. If they can't find value on your headings; they will quickly bounce back to the search results without bothering to read the rest of your content and take the necessary action that will convert. In short; your headings need to promise to fulfill the goals of your visitors.<br />
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<b>3. Don't Overcrowd your Landing Pages</b><br />
Too many graphics, information or multimedia on a single page will increase the loading times of your landing pages: Pages that take too long to load annoy and overwhelm internet users; and they will leave your site without taking any converting action as soon as they realize that your landing page is taking too long to load.<br />
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<b>4. Make the Conversion Process Easy and Faster</b><br />
Depending on the goal of your PPC campaign; whether to get visitor sign up for your newsletter, or to download a product, or to buy products and services, or to fill out a form; ensure that the whole process is simple and faster: Internet users hate to click much into a site and you may lose them if the whole converting process requires them to click too much.<br />
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<b>5. Continuous Testing is King in PPC advertisement</b><br />
Just like any SEO strategy; testing yields better results in the long run: Create different versions of landing pages for each PPC ad and take them through split testing (A/B Testing). This process may be time consuming; but the most accurate way to find a PPC ad landing page that will work for you. It is worth testing several landing pages until you find the one that is perfect in converting.<br />
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Alternatively; you can make use of PPC landing page designing tools that are available online: There are a number of PPC landing page designing tools with varying features. Here are some of the best PPC landing page tools that you can use to design a perfect PPC landing pages for ads:<br />
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1. <a href="https://www.optimizely.com/pricing" target="_blank">Optimizely</a><br />
2. <a href="http://unbounce.com/pricing/" target="_blank">Unbounce</a><br />
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Good Luck!<br />
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-73879746545757073912014-11-20T01:17:00.001-08:002019-03-08T09:14:28.777-08:007 Things to Consider in a Website Analytics ProgramAny <a href="http://organicrank.blogspot.com/2014/10/seo-strategies-for-existing-site.html" target="_blank">SEO strategy</a> without an efficient website analytics program is bound to fail terribly: An analytics program is a software that monitors the effectiveness of a website based on a given SEO plan; and show different metrics that assist in determining the performance of key elements of a website such as keywords, links, and other site elements.<br />
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As such; without an analytics program in your SEO plan; you will not be able to gauge the impacts of your search engine optimization strategy on your site: Improving your site's performance without collecting relevant metrics to analyze is a recipe for failure since you will not know which site elements are actually improving and which ones need special attention.<br />
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Analytics program will show you when your search engine optimization plan is within the track or off the track: Precisely, an analytics program let you know all that you need to know concerning your SEO.<br />
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Most big web hosting companies such as HostGator and BlueHost offer integrated web analytics programs for their clients: However, analytics programs offered by hosting companies may not comprehensive as an analytics program specifically designed for this purpose.<br />
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Webmasters tend to avoid analytics programs thinking that they are complicated and expensive packages; there are several analytics programs that are easy to use and affordable or even free to use. Ideally; ease of use and cost should not be top determining factors when selecting an analytics program to use in order to improve your site's performance: Rather; you need to focus on the selected analytics program will improve your site's ranking in the search results.<br />
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<b>7 Things to Consider when Evaluating Analytics Programs</b> <br />
So, just how to do you select the best website analytics program out of the thousands that are available to use both online and offline? Here are the top factors you need to consider when choosing your analytics program:<br />
<ol>
<li>Ensure that the program updates stats regularly; real time is perfect</li>
<li>Ensure that all the reports you need are included in the tool you are examining</li>
<li>How much training is necessary to completely understand the analytics program</li>
<li>Is the analytics tool web-based or it requires software installation?</li>
<li>What is the total cost of ownership?</li>
<li>What type of technical support are available and how to access them</li>
<li>What is the contract length?</li>
</ol>
There are a number of perfect analytics programs available and all are offering different metrics at a different price tag: Also; if free package is what you wanted; don't think you're going to terrible packages as Google Analytics is one of the best free packages available.<br />
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<b>Top 15 Effective Web Analytics Program to Choose from: Free, Free Trial, and Paid</b><br />
The following is a comprehensive list of the best analytics programs that are free/paid, realtime, and include all the necessary reports you need to improve your site's performance: <br />
1. <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>: You can also upgrade to <a href="http://www.google.com/analytics/premium/" target="_blank">Google Analytics Premium</a> for more reports<br />
2. <a href="http://www.awstats.org/" target="_blank">AWstats</a><br />
3. <a href="http://piwik.org/" target="_blank">Piwik</a><br />
4. <a href="http://www.sas.com/en_us/software/analytics.html" target="_blank">SaS</a><br />
5. <a href="https://my.omniture.com/login/" target="_blank">Omniture</a><br />
6. <a href="http://webtrends.com/" target="_blank">WebTrends</a><br />
7. <a href="http://www.comscore.com/" target="_blank">ComScore</a><br />
8. <a href="http://www.clicktale.com/" target="_blank">Clicktale </a><br />
9. <a href="https://www.hitslink.com/" target="_blank">HitsLink</a><br />
10. <a href="http://www.visistat.com/" target="_blank">VisiStat</a><br />
11. <a href="http://www.onestat.com/" target="_blank">OneStat</a><br />
12. <a href="http://clicky.com/" target="_blank">Clicky</a><br />
13. <a href="http://gostats.com/" target="_blank">GoStats</a><br />
14. <a href="http://www.nextstat.com/" target="_blank">NextSTAT</a><br />
15. <a href="http://www-03.ibm.com/software/products/en/digital-analytics" target="_blank">IBM Digital Analytics</a><br />
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To find data reports included in most of the analytics included in this post; please visit <a href="http://web-analytics-review.toptenreviews.com/" target="_blank">Web Analytics Review</a> and find all the details you need to consider in an analytics program. Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-82278824082142740862014-11-17T01:40:00.000-08:002019-03-08T09:15:04.504-08:004 Effective Ways to Boost your Google AdSense Daily EarningsGoogle AdSense earning program is no doubt the highest paying ad program on the internet: In this post; you are going to encounter 4 different ways I use on my blogs to significantly boost my AdSense earnings almost immediately.<br />
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If you are just getting started and therefore have no AdSense account; you are so lucky to get this post since you can figure out <a href="http://barackjames.hubpages.com/hub/How-to-Get-AdSense-Account-Approval-Easily-without-a-Website" target="_blank">the easiest way to get your own Google AdSense account</a>: However, if you have one and you need to boost your daily Google AdSense earnings in a significant way; bellow are 4 efficient ways you can use to do just that overnight.<br />
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<b style="background-color: #eeeeee;">1. Connect your AdSense Account with Google Analytics </b><br />
<a href="https://support.google.com/adsense/answer/6084409?hl=en" target="_blank">Linking Google Analytics and AdSense accounts</a> enables you to collect, study, and understand more AdSense stats and details that are very essential for improving your AdSense earnings overnight such as Click-Through-Rate (CTR); Effective Cost Per Thousand Impression (eCPM); and Ad Impression (Page Per Visit) which are the most important factors that determine your daily AdSense earnings.<br />
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CTR and eCPM that a given web page will accumulate mainly depend on the amount of traffic that web page will receive: Google AdSense will give the CTR and eCPM among other stats of each and every web page that you can analyze.<br />
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You can then track the major source of traffic referrer of each web page and dwell on marketing that web page more and more on the same traffic referrer that is contributing impressive amount of CTR and eCPM; such that if your twitter social media platform is the major traffic referrer to that given web page; ensure that you extensively market that web page on twitter and get more CTR and eCPM to significantly improve your AdSense earnings.<br />
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On the other hand; Ad impression comes with page per visit, which is the number of pages visited on one visit or number of links clicked to other web pages per single visit: The more your page per visit a given page has; the higher the chances are that the page will have high Ad impression and the higher your AdSense earnings: As such; ensure that you promote contents with high or increased page per visit on various content marketing platforms such as forums, guest blogging sites, social media platforms and more.<br />
<br />
<b>2. Google AdSense Simple Tests</b> <b>and Experiments</b><br />
Succeeding in AdSense program is all about <a href="https://support.google.com/adsense/answer/4599562?hl=en" target="_blank">ad testing and experimenting</a> using different variations of AdSense units: Most webmasters always presume that ad testing is a difficult task and therefore they don't do it at all: The good news is that Google knew this and they have made it easier for lazy webmaster to test lots of different variations right form within the AdSense dashboard.<br />
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If you are using blogger; this process is made even easier and one can test different ad variations including size, background color, text color, title color, and URL color including ad positioning: However, you can simply setup different AdSense ad variation directly through your AdSense account by logging in and clicking on the: <i>My Ads tab</i>- <i>Experiments; </i>and hit<i> create </i>button to get started on first ad variation<i> </i>where you can<i> </i>set different colors of links, display ads, display as and texts, and change fonts<i>. </i><br />
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Here is the <a href="https://support.google.com/adsense/answer/17957?hl=en-GB" target="_blank">most successful AdSense ad styles</a> that will greatly improve CTRs and improve your AdSense earnings; and also the <a href="https://support.google.com/adsense/answer/17955?hl=en" target="_blank">most successful ad sizes</a> and the <a href="https://support.google.com/adsense/answer/17958?hl=en" target="_blank">maximum number of ads</a> that is required for impressive AdSense income.<br />
<i><br /></i>Moreover; instead of <a href="https://support.google.com/adsense/answer/6002575?rd=1" target="_blank">creating your own AdSense ad unit</a>; you can also use <a href="http://www.adpushup.com/" target="_blank">Ad Revenue Optimization tool</a> to automatically set up appropriate ad unit that will increase your AdSense earnings without too much hustles setting up and experimenting different ad styles.<br />
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<b>3. Block Low Paying Advertisers</b><br />
Some advertisers offer peanuts and the best thing is to block their ads from showing on your web pages: Right from your AdSense dashboard; you can use competitive filter to block low paying ads that will not make a big difference on your daily earnings.<br />
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However, you need to take extra care to ensure that you don't over block ads to an extent that no ad will be likely to show next to your content: To block ads; login into your AdSense account and click Allow and block Ads tab and continue on your ad blocking.<br />
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<b>4. Automate Insertion of AdSense ads on Web pages</b><br />
If your web server supports Server Side Included (SSI); you are lucky since you can easily automate insertion of AdSense ads on all of your web pages on site. To automate AdSense insertion; simply save the AdSense code in a text file and save it with a .txt extension; for example "adsensecode.txt"; and then upload the code to the root directory of your web server and call it on other pages using SSI to automatically show AdSense ads on other pages.<br />
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If you are using automatic page generators such as <a href="https://github.com/" target="_blank">GitHub</a> to generate web pages for your site; this is the best method you can use to improve your AdSense earnings on such web pages by using SSI code insertion automation.Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-37190335369744870132014-11-05T04:00:00.000-08:002019-03-08T09:05:06.257-08:00Escaping Unnatural Links Manual Action: 5 Backlink White Hat SEO Techniques that Adhere to Google Quality GuidelinesGoogle performs a number of <a href="https://support.google.com/webmasters/answer/2700611?hl=en" target="_blank">unnatural links manual actions</a> every day on sites that do not follow their <a data-mce-href="https://support.google.com/webmasters/answer/35769?hl=en" href="https://support.google.com/webmasters/answer/35769?hl=en">Webmaster Guidelines.</a> According to Google; unnatural link is any <a href="https://support.google.com/webmasters/answer/66356" target="_blank">link schemes</a> that is obtained mainly to receive a higher page rank in the search results without following legal guidelines.<br />
<br />
Of all the thousands of sites that suffer manual actions every day; Google
is currently able to review and process only 5% of reconsideration
requests per day, and it may take several months for a manual action to
be revoked; if at all your site qualifies. <br />
<br />
Precisely; <a href="http://searchenginewatch.com/article/2237534/Google-Unnatural-Links-Manual-Penalty-A-Recovery-Guide" target="_blank">unnatural link manual action recovery</a> is an overwhelming process; and this is one way you don't want to go if you are a site owner:As such, you need to comply all the time with white hat backlink techniques that Google deems are legal in order to avoid being delisted from the search engine results page (SERP).<br />
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Ideally; backlink is one of the major ranking signals and a good source of relevant web-traffic. Also important to note: Whether you like it or not; you need to forget about all the link building tools that you will find on the internet: We all know that this is the fastest way to get backlinks to a site: However, it wont take long before Google catch up with you and consequently compromise your site's ranking and traffic in such a bad way; and worse, receive unnatural link manual action warning to remove all the links that don't comply with <a href="https://support.google.com/webmasters/answer/35769?hl=en" target="_blank">webmaster guidelines</a>. Though; not all backlink tools are spammy: Personally, I have not used any and can't recommend one on this post.<br />
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However; since Google manual action on links may not be entirely as a result of your carelessness like is the case with this Search Engine Land's <a href="http://searchengineland.com/manual-spam-action-revoked-case-study-186349">manual spam action case study</a>; where a competitor paid some black hat backlink agent to plant irrelevant links and take their site down; you can use <a href="https://ahrefs.com/" target="_blank">Ahrefs</a>, <a href="https://www.google.com/webmasters/tools/home?hl=en" target="_blank">Google Webmaster Tools</a>, <a href="http://smallseotools.com/backlink-checker/" target="_blank">Small SEO tool</a>s, <a href="https://majestic.com/" target="_blank">Majestic</a>, <a href="http://www.webseoanalytics.com/seo-packs.php" target="_blank">WebSEO</a> or <a href="https://moz.com/researchtools/ose" target="_blank">SEOmoz</a> to monitor, analyze, and track your backlicks to ensure they all adhere to the quality guidelines; and remove links that may results to unnatural link manual action or related warnings. Meanwhile; here are the top SEO techniques you can use to improve your site's backlinks naturally. <br />
<br />
<b>1. Quality and Original Content </b><br />
Yes! You heard me right. <a href="http://barackjames.hubpages.com/hub/SEO-Tips-for-Beginner-Webmasters" target="_blank">Quality and original content creation</a> is the most effective way to get quality backlinks for your site: Marketers across the internet understand that Google and other major search engines such as Yahoo and Bing consider content to be one of the major ranking factors.<br />
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When you produce quality content web-pages, your site will be among the top sites on SERPs in your niche. All internet marketers in your niche will be so willing to link to your leading web-page to provide relevant and detailed information for their site's visitors.<br />
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Links obtained this way are considered quality backlinks and all search engines will like your web-pages to show in the SERPs even more. If you can't produce and post unique content regularly on your own; be sure to find an effective <a href="http://www.iwriter.com/affiliate/198560" target="_blank">content writing site</a> and outsource content writing. <br />
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<b>2. Utilize Social Media Platforms</b><br />
Social media is big and better in content marketing: You need to spread all your quality content through all the social media platforms especial Facebook, Twitter, and Google Plus. On the plus side; there are a number of social media management tools including <a href="https://hootsuite.com/" target="_blank">HootSuit</a>, <a href="https://www.quintly.com/" target="_blank">Quintly</a> and <a href="http://sproutsocial.com/" target="_blank">Sprout Social</a> that will assist in managing all your social media platforms in one place including postings and comments.<br />
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On the other hand; video marketing is very effective today since the majority of internet users prefer watching ads than reading content about product reviews. YouTube provides a suitable backlink platform where one can visually engage buyers and prospects and convince them to take an action. For video marketing to be effective; ensure that you provide links or URLs to various product's or service's landing pages where they can find the products offered.<br />
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<b>3. Guest Blogging</b><br />
Guest blogging is yet another effective backlink strategy for site owners: Geust blogging is all about publishing related content on other marketer's sites, and providing relevant links to your site where their visitors can find more information that is relevant to the site's content.<br />
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There are a number of <a href="http://www.petersandeen.com/list-of-guest-blogging-sites/" target="_blank">guest blogging sites</a> online for almost all niche blogs such as technology, travel, fashion, fitness and more. When apply for guest blogging opportunity, ensure you only apply to sites that are directly relevant to your site's content.<br />
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Alternatively; you can start a free blog at <a href="http://hubpages.com/_2slyksqtc69ma/feed/" target="_blank">HubPages</a> or Blogger basically to build backlinks to your main marketing site; all these strategies are acceptable by all search engines.<br />
<br />
<b>4. Utilize Social Bookmarking Sites</b><br />
Social bookmarking is a perfect strategy to build backlinks for your website: Social bookmarking is all about spreading a site's content and links to various <a href="http://www.searchenginejournal.com/50-social-bookmarking-sites-importance-of-user-generated-tags-votes-and-links/" target="_blank">social bookmarking sites </a>such as <a href="https://www.pinterest.com/" target="_blank">Pinterest</a> and <a href="https://delicious.com/" target="_blank">Delicious</a> among others.<br />
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<b>5. Participate on Active Forums</b><br />
Join <a href="http://www.shoutmeloud.com/the-list-of-dofollow-forums-for-bloggers-to-increase-backlinks.html" target="_blank">active forums</a> such as <a href="http://www.warriorforum.com/" target="_blank">Worrior forum</a> and others and contribute on subject matters that relate to your internet marketing niche. However; be sure to find more about the forums that you join as most of them will be black hat link building forums.<br />
<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-34528518162701778442014-11-01T03:17:00.001-07:002019-03-08T09:15:26.053-08:00Free and Paid Longtail Keyword Suggestion Tools: Finding Quality Pay Per Click and Organic Keywords or PhrasesThe value of keywords you use in pay per per click (PPC) program extremely affects your PPC budget: Use poor quality generic and irrelevant keywords and run a big loss in your PPC dollar budgets and also get unpleasant organic ranks for your web-pages in search engine results pages (SERPs) depending on which technique you are optimizing.<br />
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Conversely; use high quality specific and <a href="http://www.wordstream.com/long-tail-keywords" target="_blank"><i>longtail keywords</i></a> (specific product's name or descriptions) and get impressive results in terms of site's goal conversion rate; whether in a PPC or organic search optimization strategy. In more plain language; <i>longtail keywords</i> are specific keywords that are always associated with names or descriptions of products and services and are always three or more group of words. <br />
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Search engine users are searching for specific product's or service's name, description, usage, prices, comparisons, and such like specific information: If your niche is about domain flipping business, "How to start a domain flipping business online" phrase may not be descriptive enough.<br />
<br />
Rather; a phrase like "How to start a domain flipping business with under $50" can make users to click through. Adding more information such as location (country or city) in the phrase; ie "How to start a domain flipping business with under $50 in Australia" will give even more value to your keyword phrase since consumers and prospects who click on this keyword campaign already know what they want; and what they expect to get once they get to your landing page.<br />
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Precisely; that is the <i>longtail keyword theory</i>. If you can apply these tips when creating your keyword list, be rest assured that you are using longtail keywords that will give you impressive PPC and organic search results in the SERPs.<br />
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The primary things to consider in PPC campaigns are keyword's search volume and cost per click: Search volume and cost per click will assist you in estimating a PPC budget and setting up a successful PPC campaigns alongside other factors that affect a PPC keyword campaign listed at the end of this post .<br />
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As such; to find the right keyword list for your PPC marketing or organic search optimization, you need to use keyword suggestion tools that provide a number of keyword suggestions and relevant information such as monthly search volume, competition, cost per click, keyword difficulty and more.<br />
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Here are a comprehensive list of both free and paid keyword suggestion tools you can use to generate high quality keywords for both PPC and organic search optimization. <br />
<br />
1. <a href="http://tools.seobook.com/keyword-tools/seobook/" target="_blank">SEO Book Keyword Suggestion Tool</a><br />
SEO Book is a free keyword suggestion tool that show you how many searches have been conducted in different search engines over a given month for a given keyword entered into the tool.<br />
<br />
2. <a href="http://www.wordtracker.com/" target="_blank">Wordtracker</a><br />
Wordtracker is an effective keyword suggestion tool that enables you to search for terms in a huge database of high quality keywords. The information this keyword tool provides include how often a keyword or phrase is searched for. Moreover; this tool also provides a list of related and relevant keywords that you can use as your keywords. <a href="https://my.wordtracker.com/sign-up" target="_blank">A free trial of Wordtracker</a> keyword tool is also available for 7 days in all the three plans: Gold, Silver, and Bronze.<br />
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3. <a href="http://www.keyworddiscovery.com/" target="_blank">Trellian Keyword Discovery Tool</a><br />
Trellian is subscription keyword tool that enable you to ascertain the market share value for a given keyword or search term, know the number of daily searches, identify common spelling and misspelling, see how a given term is affected by seasonal searching trends. If you need a perfect tool to analyze each keyword or phrase further; Trellian is the tool. You can also find and use <a href="http://www.keyworddiscovery.com/search.html" target="_blank">free version of Trellian keyword suggestion tool</a>. <br />
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4. <a href="https://adwords.google.com/KeywordPlanner" target="_blank">Google AdWords Keyword Planner</a><br />
You may be already be familiar with this free keyword suggestion tool provided by Google. This tool provides additional keywords that you may have not even considered: It also provides the number of times a keyword has been searched for, competition level of a keyword: On the plus side, Google keyword planner also examines your web-pages and make a suggestion of keywords that may add more value to your page or website as whole.<br />
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5. <a href="https://serps.com/tools/keywords" target="_blank">SERPs Keyword Suggestion Tool</a><br />
Also known as Ubersuggest Alternative; SERPs is a very useful free keyword suggestion tool that scraps keywords searched for from search engines keyword suggest (Google Suggest, Yahoo Suggest, and Bing Suggest) and provide additional information such as search volume and cost per click. <br />
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6. <a href="http://ubersuggest.org/" target="_blank">Ãœbersuggest Keyword Suggestion Tool</a><br />
Ãœbersuggest is free keyword suggestion tool that provides a list of relevant keywords within a very short time frame. This tool allows you to set the language you are comfortable using. It also allows you to get keyword suggestion for web, videos, news, shopping sites, recipes, and image search. The only disadvantage of this tool is that it doesn't provide details such as search volume and more<br />
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7. <a href="http://www.wordstream.com/keywords" target="_blank">WordStream Keyword Suggestion Tool</a><br />
WordStream keyword tool has both paid and free version of keyword suggestion tool: The <a href="http://www.wordstream.com/keywords" target="_blank">free version of WordStream</a> has limited functions and retrieves only a list of relevant keywords including the frequency by which a given keyword is searched for. The <a href="http://www.wordstream.com/ppc-pricing" target="_blank">paid version of WordStream</a> has three plans with free trial and includes more information such as Google search volume, web search volume, and competition level of each keyword.<br />
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These are among the top keyword suggestion tool that you can use successfully to maximize both PPC and organic searches. However; note that the information that will be provided by these keyword suggestion tools are historical data and you should be regularly searching for the latest data on daily basis to get more accurate and resent data for you analysis.<br />
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If your goal for keyword research is for a PPC marketing; you should understand that PPC keyword marketing is all about testing, replacing, adding, removing; until you get the right keyword list to emphasize your campaigns on. You cannot do all these without the right web analytics tools that provide sufficient data to enable you determine other important keyword values; other than search volume and cost per click that affect effectiveness of keywords in PPC program such as:<br />
<ol>
<li>Project impressions</li>
<li>Estimated click-through rate (CTR)</li>
<li>Estimated click per month </li>
<li>Average cost per click (CPC)</li>
<li>Estimated budget requirements </li>
</ol>
<a href="http://www.seolytics.com/home/seo-software-free-starter" target="_blank">Free SEOlytics</a> and <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> are some of the keyword analysis tool that you can use to analyze effectiveness of a given keyword in a <a href="http://barackjames.hubpages.com/hub/Effective-Pay-Per-Click-Profitable-Keywords-Research-Guidelines-for-Beginners" target="_blank">PPC campaign</a> or <a href="http://organicrank.blogspot.com/2014/10/understanding-organic-seo.html" target="_blank">organic SEO</a>. <br />
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-85474517109405020892014-10-31T04:31:00.000-07:002019-03-08T09:06:44.223-08:00Keywords Optimization: Keyword On-page and Off-page Optimization Techniques<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
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Keywords are among the top ranking factors that all major search engines
such as Google, Yahoo, and Bing use to weigh relevancy of web-pages before
showing search results that relate to the search term (query) internet users use to find information, product, or services online: On the other hand; keywords are the most important part
of <a href="http://moz.com/learn/seo/on-page-factors" target="_blank">on-page search engine optimization</a>, and every website owner should ensure
<a href="http://barackjames.hubpages.com/hub/Effective-Pay-Per-Click-Profitable-Keywords-Research-Guidelines-for-Beginners" target="_blank">effective keyword research</a> before embarking on <a href="http://barackjames.hubpages.com/hub/SEO-Tips-for-Beginner-Webmasters" target="_blank">content creation</a> and keyword marketing.<br />
<br />
<a href="http://moz.com/beginners-guide-to-seo/keyword-research" target="_blank">Keyword research</a> has a number of advantages to a website: Without the right
keywords, a website will not achieve the best ranking positions on search
engine results pages (SERPs) of the major search engines. Moreover, when a
website doesn't show up in higher positions of SERPs, search engine users will
not be able to see it and as a result this will compromise a website's traffic
which is necessary for a higher goal conversion rate.</div>
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The more specific niche keywords (longtail keywords) you use on your web-page; the higher are chances that internet users will select your website on SERPs. There are a number of online tools that <a href="http://organicrank.blogspot.com/2014/10/search-engine-optimization-for-beginner.html" target="_blank">SEO</a> experts or site owners can use
effectively to find high quality niche keywords; which will guarantee higher
ranking positions on SERPs once an effective on-page search engine optimization
is done on a website. </div>
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Some of these keyword suggestion tools are free and others are paid: They include <a href="https://adwords.google.com/KeywordPlanner" target="_blank">Google Keyword Planner</a>, <a href="http://www.wordstream.com/keyword-research-tool" target="_blank">Wordstream</a>, <a href="http://www.wordtracker.com/" target="_blank">Wordtracker,</a> <a href="http://tools.seobook.com/keyword-tools/seobook/" target="_blank">SEOBOOK</a>, <a href="http://www.hubspot.com/products/seo" target="_blank">HubSpot SEO</a>, <a href="https://serps.com/tools/keywords" target="_blank">SERPs</a>, among others. Most of these
tools will give detailed keyword information such as monthly search volume and
keyword competition which are very important for keyword analysis
in order to know keyword relevancy in terms of SEO. <br />
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These keyword tools suggest a number of keywords from a large database of
keywords that SEO experts can use effectively on web-pages: Keywords must be
used effective on-page to ensure that all web-pages are crawled and indexed
properly. </div>
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To make good use of keywords for on-page optimization; ensure that you
don't over use your keywords on web-pages. Using keywords many times on-page
will count as <a href="https://support.google.com/webmasters/answer/66358?hl=en" target="_blank">keyword stuffing</a> and search engines (especially Google) will not indexed such web
pages. Moreover; make sure that you use your keywords in the titles, heading,
and URLs to occur naturally without keyword spamming.<br />
<br />
Besides; ensure that you use your keywords as <a href="http://moz.com/learn/seo/anchor-text" target="_blank">anchor text</a> or links on your
web-pages to lead your readers to other relevant web-pages within the site and
off-site so that they can get more information from relevant pages. Anchor
texts or links are used on-page to give your site impressive ranking
opportunities: Search engines consider the number of relevant and quality links
that each web-page has before returning search results for the internet users.<br />
<br />
On the other hand; images are among the major on-page optimization elements:
For proper on-page optimization, ensure that you use your main keywords in all
the image <a href="http://www.w3schools.com/tags/att_img_alt.asp" target="_blank">Alt tags</a>; which are image descriptions used by search engine robots to
properly crawl and understand what a given web-page is all about before
returning results for users.<br />
<br />
Moreover; you should use highly researched keywords on your site's <a href="https://support.google.com/webmasters/answer/79812?hl=en" target="_blank">Meta tags</a> or page descriptions. Using keywords in your meta tags increases
your site's <a href="https://support.google.com/adwords/answer/2615875?hl=en" target="_blank">click-through rate</a> ; which is among the major ranking factors that all
the major automated search engines use before returning relevant and useful
web-pages for the users.</div>
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On the plus side, if you properly research for your
keywords; these keywords are not only useful for on-page search engine
optimization and <a href="http://organicrank.blogspot.com/2014/10/understanding-organic-seo.html" target="_blank">organic rank</a>, but can also be used for <a href="http://barackjames.hubpages.com/hub/Effective-Pay-Per-Click-Profitable-Keywords-Research-Guidelines-for-Beginners" target="_blank">pay per click</a> (PPC) services or keyword
advertising in order to maximize goal conversion rate of your a website.</div>
Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-79535584505315120172014-10-17T02:02:00.002-07:002019-03-08T09:06:24.345-08:00SEO Strategies for an Existing Site: Planning for Effective Search Engine Optimization <b>How to Plan and Execute a Successful Search Engine Optimization for an Existing Site</b><br />
<a href="http://organicrank.blogspot.com/2014/10/search-engine-optimization-for-beginner.html" target="_blank">Search engine optimization</a> can be so overwhelming without a proper SEO strategy to follow; especially if the website to optimize for search engines was not built with SEO in mind. <a href="http://barackjames.hubpages.com/hub/SEO-Strategies-for-Building-a-Search-Engine-Friendly-Website-from-Scratch" target="_blank">Building a website with SEO in mind from scratch</a> will always ensure that a site performance in the search engine results pages (SERPs) of all the major search engines such as Google, Yahoo, and Bing is high with very little SEO updates. <br />
<br />
As such; if you are just planning to build your site from scratch, ensure that you review all the necessary <a href="http://barackjames.hubpages.com/hub/SEO-Strategies-for-Building-a-Search-Engine-Friendly-Website-from-Scratch" target="_blank">SEO strategies</a> that you need to follow in order to build an SEO friendly site from the beginning to the end; which will always guarantee impressive ranks, web-traffic, and goal conversion rate. Moreover; SEO maintenance cost of a site built with SEO in mind is always very low as compared to the one built without any SEO strategy from the beginning.<br />
<br />
However; if your website is already existing; don't let SEO overwhelm you as you can still take it on top of the SERPs by <a href="http://barackjames.hubpages.com/hub/Site-Assessment-for-Search-Engine-Optimization" target="_blank">targeting and assessing the right elements of your site</a>. SEO strategy for an existing site needs proper planning and patience. Even if you're an SEO mogul; you will not be able to take site on top of the SERPs overnight, not even a fought night or a month or two.<br />
<br />
If all goes well with your SEO plan; you may start seeing the results of your SEO efforts within 3 to 6 months of hard work. <a href="http://barackjames.hubpages.com/hub/Site-Assessment-for-Search-Engine-Optimization" target="_blank">An effective SEO strategy</a> for an existing website should consider one page of your site at a time; as opposed to the whole site. On the other hand; your strategy needs to look at one element (ie page content, tags, links, site map) of each web-page at a time; as opposed to several elements of a web-page at a time.<br />
<br />
SEO strategy that looks at SEO in the perspective of a whole site; or several site elements at a time will get the best of you and fail you terribly. Moreover; you need to collect relevant stats for each page element and know which SEO changes are yielding impressive results; so that you can put more efforts on the right design elements that are working for your site's optimization. You can collect such data if you don't look at each element at a time. <br />
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In short; an effective SEO strategy for an existing site should look at SEO in small bite sizes: One page at time; and one element of each page at a time. This strategy will definitely take time for you to start seeing improvements in your site's performance; however, success is always guaranteed and you will start seeing impressive SEO results in a short period of time.<br />
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Finally; SEO strategy without efficient web analytics program is not complete and you will not track the success of your SEO efforts. To be able to establish how far you've gone and how much success you've achieved with your plan; you need analytics program that can give you statistical data to analyze and track your SEO strategy success.<br />
<br />
<a href="https://www.google.com/analytics/" target="_blank">Google analytics</a> is one the best free web analytics program that you can use to track the success of your SEO efforts over a given period of time by collect relevant user's data such as location of your visitors, page views, goal conversion rate, devices and browsers your users are using to find your site and more . Good luck!<br />
<br />
Related Links:<br />
<a href="http://barackjames.hubpages.com/hub/Google-Seo-Beginners-Guide" target="_blank">Optimizing Your Site for Google Search Engine</a><br />
<a href="http://barackjames.hubpages.com/hub/Advanced-SEO-Techniques-to-Take-Your-Site-on-Top-of-the-SERP" target="_blank">Advanced Search Engine Optimization </a><br />
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Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-29473090305169454632014-10-15T02:35:00.000-07:002019-03-08T09:06:04.652-08:00Importance of Search Engine Optimization (SEO) to Small Businesses<b>Does my Website Need SEO?</b><br />
Before answering this question; may be you need to understand first what <a href="http://organicrank.blogspot.com/2014/10/search-engine-optimization-for-beginner.html" target="_blank">SEO</a> really is. Coming back to your question whether you need SEO or not; my answers will vary: If your web-pages are always topping the list of returned pages in search engine results pages (SERPs) of all the major search engines such as Google, Yahoo, and Bing; and the traffic to your website is extremely huge; and the goal conversion rate of your site is impressive; then probably your website don't SEO: If these are not true about your site; then you really need SEO. <br />
<br />
Search engine optimization has a number of benefits to small business owners who own websites to market their products, services, or brands. SEO is also one of the <a href="http://barackjames.hubpages.com/hub/Essential-Modern-Digital-Marketing-Techniques-and-How-they-Influence-Buyers" target="_blank">modern digital marketing techniques</a> businesses are using to target potential consumers who are searching for information, products, services, and brands through search engines such as Google using different technology platforms; and convert them into sales or into any other marketing goal a given campaign was to accomplish through a website.<br />
<br />
The main purpose of SEO is to improve a website's general performance in terms of <i>traffic </i>and <i>goal conversion</i>; by affecting its ranking position in the search results when consumers are searching for related products through search engines like Google.<br />
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For your site to achieve your marketing goal; which may be to get an impressive website traffic, or to convert more sales, or to get users download your product, or to get subscribers for news letter, etc etc: It needs to be visible in SERPs for the internet users to be able to click-through to your product's landing pages, where they will take an appropriate action that you intend them to take once they get into your site.<br />
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On the plus side; <a href="http://organicrank.blogspot.com/2014/10/understanding-organic-seo.html" target="_blank">organic SEO</a> provides a free means that small business owners can get free visibility in the search results; which consequently leads to generation of a free and useful website traffic to your website. You don't pay a penny for your webpage to show in the results of organic (natural) searches internet users make through search engines.<br />
<br />
On the other hand; search engines don't rank websites in SERPs according to size or name of businesses: As such; <a href="http://organicrank.blogspot.com/2014/10/understanding-organic-seo.html" target="_blank">organic SEO</a> is the only modern marketing means that small businesses can use to compete with big businesses, since search engines only consider <a href="http://barackjames.hubpages.com/hub/Advanced-SEO-Techniques-to-Take-Your-Site-on-Top-of-the-SERP" target="_blank">how well SEO of a given site is performed</a> for them to show in the search results.<br />
<br />
Away from traffic, conversion rate, and competition; small businesses can also use SEO to build their reputation and brand name online and attract more online audience. When your web-pages show regularly in the SERPs; this will make your site to be popular among the internet users, who may assist in building your online reputation when they share out your content to other users on their social media profiles.<br />
<br />
Moreover; other site owners with related content or products niche will also like to link to your web-pages if they top the list of pages in the SERPs: The more links you get from external pages to your site; the more the relevant traffic and the higher your ranking will be: Search engines evaluate the total number and quality of in-coming links to a web-page before showing the search results; such that web-pages with the highest number of relevant and quality incoming links get the first positions in the SERPs. <br />
<br />
SEO also involves other marketing techniques search as <a href="http://barackjames.hubpages.com/hub/Optimizing-Pay-Per-Click-to-Cut-Advertising-Cost" target="_blank">Pay Per Click</a>, <a href="http://barackjames.hubpages.com/hub/Social-media-success-tips" target="_blank">social media targeted advertising</a>, and <a href="http://barackjames.hubpages.com/hub/SEO-Tips-for-Beginner-Webmasters" target="_blank">content marketing</a>: To achieve the maximum performance of a website in relation to SEO; the mixture of organic SEO and paid searches is necessary. With the modern level of competition that exists online; using only one technique will not give your business an impressive return that it should be getting when maximizing both SEO techniques.<br />
<br />
Related Links:<br />
<a href="http://barackjames.hubpages.com/hub/Google-Seo-Beginners-Guide" target="_blank">Optimizing your Website for Google Search Engine </a><br />
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-1640528719070004402014-10-14T01:52:00.003-07:002019-03-08T09:05:44.646-08:00Understanding Organic SEO<b>Organic SEO: What it is How to Achieve it</b><br />
<a href="http://organicrank.blogspot.com/2014/10/search-engine-optimization-for-beginner.html" target="_blank">Search engine optimization</a> can be divided into two major techniques: <i>Organic SEO</i> or non fee-based search engine marketing; and <i>plain SEO</i> which is a combination of organic SEO and fee-based search engine marketing techniques such as keyword marketing or paid searches.<br />
<br />
Before explaining too much; it's important to note that organic SEO alone cannot work effectively in the modern internet world where competition is overwhelming. By all means; try to practice plain SEO or <a href="http://barackjames.hubpages.com/hub/Advanced-SEO-Techniques-to-Take-Your-Site-on-Top-of-the-SERP" target="_blank">advanced SEO techniques</a> where both organic and paid ranking is a necessity. Combining organic SEO and <a href="http://barackjames.hubpages.com/hub/Optimizing-Pay-Per-Click-to-Cut-Advertising-Cost" target="_blank">Pay Par Click</a> or keyword advertising is effective and will yield better results than when you use only organic SEO. <br />
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SEOs will define organic SEO differently depending on what SEO technique or brand they are promoting: Some will confine organic SEO to be the process of optimizing a web-page's content; others will say it is all about link building. However, organic SEO is not just about optimizing a given single element of a website; rather, it involves optimization of all naturally occurring elements of your site such as the titles, the URL, incoming and outgoing links, internal links, content, meta tags, alt tags, descriptions and more.<br />
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By just building and making your website go live online; some webmasters assume that most certain they have achieved organic SEO without trying hard or investing time and other resources. However, the question is: where in the search results are you ranking? Being on page 101 of the organic search results will not do you any good at all.<br />
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Organic SEO optimizes all design elements of a web-page to create a site that will naturally rank on top of the search engine results pages (SERPs) of major search engines such as Google, Yahoo, and Bing. In fact; the best SEO strategy that will give you impressive results in terms of ranking is <a href="http://barackjames.hubpages.com/hub/SEO-Strategies-for-Building-a-Search-Engine-Friendly-Website-from-Scratch" target="_blank">building your site with SEO in mind</a>.<br />
<br />
Building your site with SEO in mind is more effective, less costly, and time saving as you will only be working on few other elements such as link-building and site promotion. Moreover; one of the most attractive features of organic SEO is that by ranking well on the SERPs, your site will get a considerable amount of traffic for free without spending any penny to rank high organically.<br />
<br />
However; not that very fast, if your site was not built with SEO in mind: You need to put in a considerable amount of effort using an <a href="http://barackjames.hubpages.com/hub/Site-Assessment-for-Search-Engine-Optimization" target="_blank">effective organic SEO strategy</a> that targets the right site elements for you to achieve an impressive organic rank in the SERPs. Somewhere in between 3 to 6 months of extensive <a href="http://barackjames.hubpages.com/hub/Site-Assessment-for-Search-Engine-Optimization" target="_blank">optimization of the right page elements</a> is appropriate to start seeing some positive changes in your overall site's organic rank and performance.<br />
<br />
Related Links:<br />
<a href="http://barackjames.hubpages.com/hub/Google-Seo-Beginners-Guide" target="_blank">Optimizing your Site for Google Search Engine </a>Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.comtag:blogger.com,1999:blog-5625086502005355551.post-48398079099422745882014-10-01T07:17:00.000-07:002019-03-08T09:05:28.569-08:00What is Search Engine Optimization (SEO)<b>What is Search Engine Optimization (SEO)</b>?<br />
Before going into deeper aspects of search engine optimization (SEO); it can be defined as the process of improving performance of a website or a
web-page, by optimizing <span class="mceItemHidden">various</span> elements of a site (on-page and off-page) to achieve the highest
possible ranking in search engine results pages (SERPs) of the major search
engines such as Google, Yahoo, and Bing, among others.<br />
<br />
Moreover; achieving the highest rank in the SERPs of these search engines is not enough for one to achieve their website marketing goals, which may be to generate more web-traffic, to increase sales, to get visitors download a given product, to get subscribers, etc etc; and one will only achieve all these goals when they can convince searchers to click-through to their site by making good use of keywords in the descriptions and titles to give searcher more reasons why they should visit your site and execute the expected action. <br />
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At this point; SEO can be so overwhelming when it is not planned for properly: It is important to understand that SEO is very broad, and can be <span class="mceItemHidden">separated</span> into two major parts that can be effected separately: Organic SEO and Plain SEO. <br />
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The first part of SEO is referred to as <a href="http://barackjames.hubpages.com/hub/Site-Assessment-for-Search-Engine-Optimization" target="_blank"><i>organic SEO</i></a> or <i>real SEO</i>; which is a free (non fee-based) means that site owners who are SEO purists utilize in order to <i>naturally</i> achieve a higher website ranking on SERPs, and consequently generate a free website traffic from automated and page-indexing search engines such as Google, Yahoo, and Bing.<br />
<br />
The second part of SEO is known as <a href="http://barackjames.hubpages.com/hub/Advanced-SEO-Techniques-to-Take-Your-Site-on-Top-of-the-SERP" target="_blank">advanced SEO</a> or <i>plain SEO </i>(also referred to as search engine marketing or SEM; which is a mixture of organic SEO and fee-based marketing techniques such as keyword advertising through paid searches or advertising programs for example <a href="http://barackjames.hubpages.com/hub/Optimizing-Pay-Per-Click-to-Cut-Advertising-Cost" target="_blank">pay per click</a>; and <a href="http://barackjames.hubpages.com/hub/Essential-Modern-Digital-Marketing-Techniques-and-How-they-Influence-Buyers" target="_blank"><span class="mceItemHidden">modern</span> marketing techniques</a> that allow marketers to collect and analyze consumer-based data for more positive results. <br />
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Get me right here; to succeed with your SEO efforts and sustain the stiff competition that exists on the internet; both organic and fee-based marketing are a necessity. Fee-based SEO alone is always ineffective without organic SEO; which is <span class="mceItemHidden">embraced</span> a lot by website owners since it's a free long-term internet marketing strategy that will be
productive for years in terms of site ranking, traffic, and goal conversion when formed as per the requirements of the major
search engines such as Google.<br />
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On the other hand; due to the stiff competition, one cannot make it with organic SEO alone without involving in fee-based SEO techniques such as keyword advertising through paid searches and other marketing platforms such as social media. As such a combination of both is recommended for an impressive website performance and returns. <br />
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Finally; there are a number of search engines today as you can see in the diagram at the bottom of this page: Each search engine has its own set of search algorithms; which determine sets of quality scores of a given web page before showing relevant web-pages in the SERP, depending on keywords or a phrase that users type in the search box.<br />
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As such; before starting SEO process for a given site, ensure that your SEO strategy either targets a specific search engine, or all search engines depending on your SEO goals. If <span class="mceItemHidden">you're</span> hire an SEO expert, be certain that he/she understands the criteria and major ranking factors that the search engine(s) you are targeting uses to rank web-pages in the SERP. Since Google is the biggest search engine; here are among <a href="http://barackjames.hubpages.com/hub/How-to-Target-Google-Quality-Score-Ranking-Signal" target="_blank">sets of Google quality scores</a> that a web-page must meet in order to rank high on Google's SERP.<br />
<br />
<b>Related Links:</b><br />
<a href="http://barackjames.hubpages.com/hub/Google-Seo-Beginners-Guide" target="_blank">Google SEO: How to Optimize your Web-pages for Google's Search Engine </a><br />
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<br />Barack Jameshttp://www.blogger.com/profile/17442893299985763560noreply@blogger.com