Keywords Optimization: Keyword On-page and Off-page Optimization Techniques

Keywords are among the top ranking factors that all major search engines such as Google, Yahoo, and Bing use to weigh relevancy of web-pages before showing search results that relate to the search term (query) internet users use to find information, product, or services online: On the other hand; keywords are the most important part of on-page search engine optimization, and every website owner should ensure effective keyword research before embarking on content creation and keyword marketing.

Keyword research has a number of advantages to a website: Without the right keywords, a website will not achieve the best ranking positions on search engine results pages (SERPs) of the major search engines. Moreover, when a website doesn't show up in higher positions of SERPs, search engine users will not be able to see it and as a result this will compromise a website's traffic which is necessary for a higher goal conversion rate.

The more specific niche keywords (longtail keywords) you use on your web-page; the higher are chances that internet users will select your website on SERPs. There are a number of online tools that SEO experts or site owners can use effectively to find high quality niche keywords; which will guarantee higher ranking positions on SERPs once an effective on-page search engine optimization is done on a website. 

Some of these keyword suggestion tools are free and others are paid: They include Google Keyword Planner, Wordstream, Wordtracker, SEOBOOK, HubSpot SEO, SERPs, among others. Most of these tools will give detailed keyword information such as monthly search volume and keyword competition which are very important for keyword analysis in order to know keyword relevancy in terms of SEO.

These keyword tools suggest a number of keywords from a large database of keywords that SEO experts can use effectively on web-pages: Keywords must be used effective on-page to ensure that all web-pages are crawled and indexed properly. 

To make good use of keywords for on-page optimization; ensure that you don't over use your keywords on web-pages. Using keywords many times on-page will count as keyword stuffing and search engines (especially Google) will not indexed such web pages. Moreover; make sure that you use your keywords in the titles, heading, and URLs to occur naturally without keyword spamming.

Besides; ensure that you use your keywords as anchor text or links on your web-pages to lead your readers to other relevant web-pages within the site and off-site so that they can get more information from relevant pages. Anchor texts or links are used on-page to give your site impressive ranking opportunities: Search engines consider the number of relevant and quality links that each web-page has before returning search results for the internet users.

On the other hand; images are among the major on-page optimization elements: For proper on-page optimization, ensure that you use your main keywords in all the image Alt tags; which are image descriptions used by search engine robots to properly crawl and understand what a given web-page is all about before returning results for users.

Moreover; you should use highly researched keywords on your site's Meta tags or page descriptions. Using keywords in your meta tags increases your site's click-through rate ; which is among the major ranking factors that all the major automated search engines use before returning relevant and useful web-pages for the users.

 On the plus side, if you properly research for your keywords; these keywords are not only useful for on-page search engine optimization and organic rank, but can also be used for pay per click (PPC) services or keyword advertising in order to maximize goal conversion rate of your a website.